Charging a shitload.
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- hallelujah0
the whole idea of knowing how long a logo will take to design AND GET APPROVED strikes me as totally spurious and ungrounded in the real world
- It's an averaged estimate based on experience.5timuli
- (for this size and type of client)5timuli
- But yeah, I'm taking out the time estimate. He doesn't need to know how long it takes.5timuli
- this wasn't addressed to you, but to posts in every thread of this nature that always say "just estimate time x hours"hallelujah
- madirish0
there are designers who actually charge less than $3k for a proper logomark? i honestly would not ever imagined that.
- and when did $3k become "a shitload"?madirish
- i am not talking smack here either 5timuli, just interested.madirish
- No, I know. My issue is that he's a family friend and this is the Mid-West (Indiana) with a failing economy.5timuli
- Although he's doing well his business thrives on a strong economy. His product is expendible in normal people's budgets.5timuli
- budgets.5timuli
- there is your #1 problem; "Family friend". do not do it. ever.madirish
- I'm trying to take that out of the equation, but he might not.5timuli
- formed0
Depends on how badly you want the job, how important a client is, how much exposure it'll get you, etc.
For us, a logo is typically part of a larger package of services (3D renderings, website, etc.).
- I'm proposing it as the basis for his marketing as the majority of his business is driven through his website.5timuli
- 5timuli0
As I said, I chose a stupid thread name. What I really wanted to know was how you justify high prices for services to clients (even if it's only the client who thinks so).
- roundabout0
Well if it's a 3D spinning Logo design then that going to cost, there is also extra cost in making it bigger.
- jimzyk0
ˆˆˆˆ
theres your logo
now go collect your 3 k.....
- 5timuli0
Here was me thinking logo design was difficult, when all I needed was this!
Just look at the results!!!
- tasty0
If it takes 3 weeks to develop a logo, between research, sketching, comps, and refining the clients selection. You can justify 3K.
that's $1000 a week break that down into 40hr work week, it's $25hr.
Where as you should really be charging $50 an hour - you can easily justify 20 hours a week.
- dirtydesign0
I did a logo for a commercial real estate company for $1000, a couple years ago, a favor for a friend.
They asked me to build their site from scratch so I quoted them at around $5000 due to all the content, they shit their pants.
"Our intention was to spend under $500."...so I told them to fuck off.
- tasty0
You pay a mechanic $75 an hour for his trade.
He does something you can't.Same deal except you went to college. maybe....
- hallelujah0
I hear you, stim, not every client is hip to what a logo "should" cost. Actually, very few are. If you think you can pull it off easily, you could maybe say what your normal price is and offer to do it for a bit less because he is a friend, etc, or offer a range based on how well it goes, giving him some ownership of the resulting costs
- Llyod0
does this thread count as price fixing?
- horton0
quoting for logos is balls. but people insist on them. i still haven't figured out a workaround.
actually quoting for any design work pisses me off. its BS... a plumber can give me a cost estimate to install a sink, sure i expect one.. but does he kiss my ass to impress me or do i get the opportunity to review his work mid-job and tell him i don't like the direction and to start over. nope.
same applies for pretty much any trade, except for design. we're all getting screwed, unless you're charging a shitload.
- 5timuli0
I think the problem is convincing him that my logo, for a minimum of $3000, is better than the logo produced buy someone else for $250, leaving obvious aesthetics aside.
- but think how many years he'll have it! it only comes out to a diff of 250 a year for ten yearshallelujah
- tasty0
it's a hard sell when there is no standard to be expected.
He's already in the scalping business so i'm going to assume he's about as honest as a night club owner. Short cuts and quick buck are his business.
Take the swing, because if he's gunna pay a dude $250 he wont even justify paying you $1000, in which case you're cheating yourself.
- 5timuli0
My ex-employer charged 150/hr for design. Four people would work o a logo at the start, usually two rounds of creative before it was even presented to the client. Sometimes that would rack up 100 hours or more. That's 100 hours x 150/hr = $15,000. Then once one is chosen it's developed, that could easily be another $3-5,000.
- e-pill0
3K is a little less than 1 weeks worth of work.
do it, its not a lot at all.-e