Refusing to do banners
Refusing to do banners
Out of context: Reply #46
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- dobisf10
It ain't the media space of banners that's broken, it's the clients perception of how to judge them. I mean, when you see a print ad theres no way to judge a "click through rate" for effectiveness. So why do we hold banners to that?
IMO banners should be just another piece of media space that help to deliver a brand message. The problem is that clients go apeshit over a few % difference in click through rates rather than realizing that a banner is another way to create a deeper experience to deliver their brand.
I think we're better off schooling our clients than refusing to do banners. Cuz clients wanting ad space online in heavy traffic areas isn't going to change.