Refusing to do banners

Out of context: Reply #20

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    If the ROI is right where it should be.. where is that exacty? 1%? 20%? Expectations for things like banners are usually low. And yes, the places I have worked for are the ones pushing banners on the clients, which is what I want to see change. I just think personally that the whole approach of advertising on the internet is useless when the nature of the internet is to be informative, not sell stuff. I think designing usable and findable information would be more effective way to market a service or product than making internet billboards, no? make the info relevant and adaptable to the way users search for info, instead of peppering the internet landscape with visual garbage...

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