Logo Crit
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- 33 Responses
- tenpointtwo0
I don't think your logos are "better" or "worse"- I think it's more consciously designed, which is good. But it's not your company, and from the sound of it- you weren't commissioned to do a logo.
While I think your logos appeal to us better then the old one, we are not neccesarily the target audience, and they don't seem like they go along with the personality of the company. Your logos look more appropriate for something like PetSmart. Slick and "design-y" Seems like a company like this would go for a more comforting-feeling logo.
Bottom line, I don't think you should sweat it if your client's friends don't like the logos nobody asked you to do.
- mrbee28280
I love number 7 but it would be cool if the negative behind the white type were just the first word "fido". Nice job.
- Nairn0
Again, I skulk in Mayo's shadow.
Personally, I'd have a couple of shots at re-drawing the dog - nothing too complex or involved, just attempt to simplify - cartoonify (if you will) the form, so it fits the font (and the dot).
At the moment, his dog looks kind of like a PShop\Posterize of a photo, which jars with your solid, vector forms.
Maybe you could have 'fido', the dog image and '.'/'.com' in dark with 'finder' and maybe 'com' in a lighter tone?
If you're going with this set up it's important to ensure the dog's nose stands out.
Also, I preferred your fonts choices from yesterday.
Good luck, man!
- agentfour0
Wow, that is the exact opposite of what people have told me. Most people say my logos are more playful and A LOT LESS corporate.
irrelevant
(Sep 26 06, 07:22)yeh they are. But thats compared to corporate logos.
If you compare it to the logo they had previously it looks a lot more professional and corporate, thats why your client is saying whats he/she is saying. The client isnt judging your logo from a designers perspective who knows what a good professional logo is. He is judging it and comparing it to his old logo.
if you catch my drift.
- mayo0
In this set, the dog is so much more prominent that I can no longer tell that the nose is the dot.
What about have everything for the dog but the nose in a complimentary color? Or screen the head back (but not the nose)? I don't know.
- irrelevant0
Wow, that is the exact opposite of what people have told me. Most people say my logos are more playful and A LOT LESS corporate.
- agentfour0
try stacking it too.
- agentfour0
by the sounds of the clients coments, maybe you need to think of the target audience, the type of people use the site. Less corporate, more friendly.
your logos are nice, but they look quite corporate, rather than a site where people fiiind their lost dogs.
maybe some hand drawn type thats scanned in or something.
- dirtydesign0
I'm feelin '2', good balance between type and dog icon.
- irrelevant0
No, I was not present when his friends gave their opinions, but I took his word for it.
The problem with designers showing designers things you do is that you get an opinion from someone who has a trained eye for design so it can be biased, but I think our job is to provide something we feel is a better fit or more polished than what they have. It's tough taking criticism, but it's even harder to be objective when it's your design and you thought you were pretty close to nailing it.
- PonyBoy0
irrelevant... your question is a good one... it's a question many designers 'should ask themselves'.... because we get overly passionate about and tend to feel 'we are right' because 'we're trained'...
... but at the end of the day - a lot of what 'we as designers' feel is 'good design' has perhaps 5% as much 'meaning' to someone who isn't 'design minded'...
... nahmean?
I'm saying - objectivity vs. subjectivity (and this has been a hard-learned lesson and is on-going for me) often doesn't 'hit the client upside-the-head' like it does 'designers'... so - in the end, you're creating a load of stress for yourself that is of no use.
this article kind of 'helped' me to put the balance of the 'dumb client' and 'me-the 'smart' designer' in perspective:
- radar0
I agree with Nairn - clean his existing one up, with a new typeface/illustration, but keep the original concept in tact
- Nairn0
I'm with horton and dirtydesign here - yours are much more polished, but his has [presumably serendipitously] hit upon a cleverer integration of logo, type and url - I mean, how do dogs find things? With their noses! If they could, they'd be using them to type that utl on the keyboard too!
If you used your type, re-drew the dog and kept it as polished as you have, you'll be onto a winner.
- k0na_an0k0
wow, your logos are WAY better.
- horton0
did you consider a magnifying glass/ sherlock-like icons?
paw print inside magnifying glass.... too obvious?
- horton0
his old font is horrid.
have you been present when "friends" were asked their preference?
it'd be pretty easy to sway the opinion of untrained eyes, specially if he prefers his old logo.
- dirtydesign0
I actually like the old one...Just needs to some updating. Maybe show an option like that, but push for whatever one you think works best.
- traut0
#4