Logo Crit
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- irrelevant
The Client was not looking for a redesign of their logo but they want me to do some marketing materials and I wanted to give them a more "designed" look to their logo.
I did not spend alot of time on these comps but was suprised to hear that his friends liked his old logo better or did not see the "o" in my new comps.
What are your thoughts?
Exisitng logo:
http://www.fidofinder.comNew comps:
- indian_pole0
link dont work bruv.
- indian_pole0
his friends are dicks.
- jevad0
yours are 100x better
- PonyBoy0
yours are way better...
...but if his 'friends' are his objectivity... then I'd drop it now as there is no way you'll convince him. :)
- mayo0
Yours are much better but I absolutely loved that, in the orginal, the dog's nose became the dot.
- irrelevant0
Mayo.. the dot is cool for the nose.. but the funny thing was I didn't see it until he told me that. I guess I subconciously saw it, but didn't "see" it every other time I looked at the logo. I guess I saw the dog first and then the text instead of vice versa.
- irrelevant0
He did admit these are better designed, he just doesn't want a "web 2.0 look" or look commercial.
I feel a better designed logo gives a polished look to a company.
I will admit that I am partial to my designs and what I create, but I am objective in designing something that I feel others will like as well.
- PonyBoy0
it's hard to appreciate or even locate the 'clever' point in a logo/design when it's overshadowed by shit typography, irrelevant. :)
- horton0
i think the old logo was good, just needs a new font and better branding.
the dog icon and how it plays with the .com is perfect... i wouldn't change that.
- mayo0
yeah, i admit it's hard to tell that the nose was used for that, but, but, it's a puppy nose! how cute is that?!?!?!?
Yours are still better.
- irrelevant0
Ok, here is the tough question. A few of you agree that mine look better, but is that is what's best for his company? His friends that like his old logo better are not designers so it makes me question "good design" Is it good because it looks good to designers, or is it good if everyone likes it as is? If so his logo is better desined to an untrained eye.
- traut0
#4
- dirtydesign0
I actually like the old one...Just needs to some updating. Maybe show an option like that, but push for whatever one you think works best.
- horton0
his old font is horrid.
have you been present when "friends" were asked their preference?
it'd be pretty easy to sway the opinion of untrained eyes, specially if he prefers his old logo.
- horton0
did you consider a magnifying glass/ sherlock-like icons?
paw print inside magnifying glass.... too obvious?
- k0na_an0k0
wow, your logos are WAY better.
- Nairn0
I'm with horton and dirtydesign here - yours are much more polished, but his has [presumably serendipitously] hit upon a cleverer integration of logo, type and url - I mean, how do dogs find things? With their noses! If they could, they'd be using them to type that utl on the keyboard too!
If you used your type, re-drew the dog and kept it as polished as you have, you'll be onto a winner.
- radar0
I agree with Nairn - clean his existing one up, with a new typeface/illustration, but keep the original concept in tact