magazine ad?
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- session
I just recently submitted our ad for a outdoor magazine. Most of the ad was black with highlights of red. We just got the magzine and the black looks washed out...almost a grey tone. Looking at the other ads in the magazine the blacks look great. Where am i going wrong...is theyre a good black to use for ads? I exported the file at 300dpi from illustrtator to a tiff or should I have given the iilustrator file? Any info or links would be great.
- honest0
how was your artwork set up?
- ********0
did you just have:
0%, 0%, 0%, 100%
for your black?You really need:
30%, 0%, 0%, 100%.Or something similar.
- radar0
was it newsprint or coated stock?
- ********0
Ya, you should have saved it out of Illustrator as an EPS and then run it through Distiller.
0% 0% 0% 100% is perfect. I managed a 100+ ad campaign last year and we never had a problem running that version of black in any pub (both mag and newspaper).
- ********0
0% 0% 0% 100% is perfect. I managed a 100+ ad campaign last year and we never had a problem running that version of black in any pub (both mag and newspaper).
designaked
(Dec 13 05, 09:42)Not for every printers. The ones I use advise specifically against it.
- rasko40
nah you should always chuck in some cyan or magenta with your black, I normally use 40% magenta.
- Dancer0
Rasko and skt are right, should of really used a shiner to be sure you would get a black black
- ********0
Not for every printers. The ones I use advise specifically against it.
skt
(Dec 13 05, 09:48)-----------------------
Ya, not really. What fucking printer advises specifically against using 100k??? Thats like advising against using 100C or 100M or something.
When you run print ads.....in mags or in newspaper (esp. newspaper) you want to limit the amount of plates that have to pass over to make a particular color. Due to the uncirtainty of plate registration. By limiting your plates you improve your chances of registration not being a problem and therefore making your ad more legible.
The ultimate best answer to this thread and question......regardless of what I or skt or anyone else says is to contact the pub you are going to run the ad in and ask for an ad spec sheet......unless the pub is being produced out of someone's garage on the weekends they will have one and on that spec sheet it will tell you how to best produce the file to get the best results when its printed in their pub.
- dirtydesign0
Sounds like the loss of contrast when you paste from illy to ps.
- ********0
BTW, I'm not saying that you can't run black at something like 25% 0% 0% 100%......you can definitely do that. I'm just saying that in mag and newsprint it is better to run 0 0 0 100......technically, none of us are really truly wrong.
Like I said, the best thing to do, no matter what, is contact the pub before you start the ad and get an AD SPEC SHEET.
Some pubs HATE HATE HATE when people don't set up black at 0 0 0 100......others don't care or recommend that you set it up 25 0 0 100.
- ********0
Ya, not really. What fucking printer advises specifically against using 100k??? Thats like advising against using 100C or 100M or something.
designaked
(Dec 13 05, 10:00)Um ok mate. They just suggest that adding a bit of cyan or magenta will give you a richer black than just 100k on its own. I believe them.
- ********0
Um ok mate. They just suggest that adding a bit of cyan or magenta will give you a richer black than just 100k on its own. I believe them.
skt
(Dec 13 05, 10:04)---------------------------
And I agree because it does. BUT, it also improves your chances of the registration f-ing up the legibility of your ad.
I tend to play to the lowest common denominater when running ads in newsprint and mag.....although you can get away with A LOT if you know the rules of the game and the particular pub you are running in.
The other thing to mention, besides plate registration, is that if you are running 2 plates to produce 1 color (we'll go with black for this example) then you are increasing the dot gain in those areas and, therefore, DECREASING the stroke weight of your font(s) and knocked out areas.
So, yes, you are correct but with limitations.
- harlequino0
Fight Fight Fight!
- ********0
Fair do's. I'm no print designer. As you say, speak to the printer / publisher and see what they recommend.
- ********0
Sorry harlequino, think I might lose this one so I'm going to go home instead.
- harlequino0
Kick him in the balls.
In the BALLS!
- ********0
Fight Fight Fight!
harlequino
(Dec 13 05, 10:17)
-----------------------Mr. Dob's?
No fight here, only agreement and love...
...sweet, sweet man love!
- ********0
Right. Now i'm definitely going home.
- harlequino0
(grabs Cobra Commander action figure and runs around room going "vrooom!")
- horton0
a "process black" is the term in question here, and i always use them.. if there's some tight registration knocked out of the black (ie. thin white text) you can trap it with a 1pt black (0-0-0-100) stroke and it'll print sharp.
and i generally use all 4 inks in my process blacks...(30,10,10,100) is my standard but i often tweak it to get a warmer/ cooler tone.