magazine ad?
Out of context: Reply #8
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Not for every printers. The ones I use advise specifically against it.
skt
(Dec 13 05, 09:48)-----------------------
Ya, not really. What fucking printer advises specifically against using 100k??? Thats like advising against using 100C or 100M or something.
When you run print ads.....in mags or in newspaper (esp. newspaper) you want to limit the amount of plates that have to pass over to make a particular color. Due to the uncirtainty of plate registration. By limiting your plates you improve your chances of registration not being a problem and therefore making your ad more legible.
The ultimate best answer to this thread and question......regardless of what I or skt or anyone else says is to contact the pub you are going to run the ad in and ask for an ad spec sheet......unless the pub is being produced out of someone's garage on the weekends they will have one and on that spec sheet it will tell you how to best produce the file to get the best results when its printed in their pub.