magazine ad?
magazine ad?
Out of context: Reply #10
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BTW, I'm not saying that you can't run black at something like 25% 0% 0% 100%......you can definitely do that. I'm just saying that in mag and newsprint it is better to run 0 0 0 100......technically, none of us are really truly wrong.
Like I said, the best thing to do, no matter what, is contact the pub before you start the ad and get an AD SPEC SHEET.
Some pubs HATE HATE HATE when people don't set up black at 0 0 0 100......others don't care or recommend that you set it up 25 0 0 100.