flyer crit
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- liquid
I was unavailable to do something for a client so they went out and got another designer to do it.
He thinks this is great. It is going BACK COVER in an industry magazine. If you are going to make fun please ALSO give a serious analysis of what is the matter here because I am going to sit down and show him this thread.
He says I am the only one that doesn't like it.
Thanks in advance.
- kroma0
The red section is too blurry
- liquid0
thats all?
- airey0
just my point of view:
truly average.
the gradient trying to look metallic in the top text dates it about 6 years.
there's no tiered points of focus except maybe the CK Sound logo. everything else kinda fights for attention.
the text in the black flowing around the photos looks bad, especially the one line that wraps under the photo on the right?
maybe it would be stronger if the headline was just straight white and you tidied up the content text considerably.
- canuck0
Typography is awful. There are so many things wrong with it. I don't even know where to begin.
Faded images, color, layout, everything... looks gaudy.
The list of services is kind of small. It took me two looks at it to figure out what services they offered (without doing any major reading).
- gfro0
Tell him, "It's so Photoshop Ver. 5.5'
- blackspade0
noooooooo
did you send him the 2a website ;)
hehe
- blackspade0
what the hell are those mirrored building things ?
im struggling to make the connection with those images and sound design ? wtf
those feathred images at the top are terrible
- liquid0
they do events..... so what you are seeing is sound boards and racks and some setups that they have done..... but yes terrible selection on a few of them and the feathering is driving me nuts....
- blackspade0
i mean the two greyscale images either side of their 'logo'
- visualplane0
It looks like it was done by a amateur.
- shilohous0
the only thing i have a problem with is dudes haircut in the lower left...
dude, wtf are you complaining about? the job isnt yours, so you cant bitch.
you want us to school yer friend on why you think its bad?
shitty/
sack up and crit it to his face, with your own reasons.
props to him for getting it done
this isnt a fucking boys club
jesus.also, dont call it a flyer crit if its going on the back cover of a mag.
- brundlefly0
So many first year Rules Broken
Too much info, plugged into the ad, makes it boring to read, if this is going into a magazine, you can expect the person seeing it, to not even bother to stop and read it, and just flip the page.
The feathering is annoying, but not as annoying ar the TEN photos representing sound equipment, we know what sound equipment is, we dont need the encyclopedia of sound images to re-explain it to us.
the chrome is dated, looks like a photoshop WOW book. Very me
Type is not justified, the "phenomenal" is porting over onto the other right side image, loses balance.
quote is (not judging the quality of the quote here thats a different matter) but it should stand out, looks like an after thought.
logo on bottom is off center...makes me nuts...throws off balance again.
everything main point is caps, except the "progressive sound engineering" tag, bad consistency.
top font is pinched...
4 fonts is two too many.
how am I doing?
- horton0
the ad is pretty horrible.. feels like it was designed by a "web" designer so probably will come off the press looking even worse...
but your approach to schooling a colleague via a loaded NT post is pretty amateur too.
- piperboytoy0
this is a mess. Too busy and too cluttered.
- fate_0
The top title, CK SOUND PRODUCTIONS is a mess. The metallic effect is a cheesey leftover from bad trends of the 90's. It does a disservice to the ad by even being there. The font choice is even worse because it doesn't read "CK", it reads "OK". It screws up the name and requires some fine attention to even tell the difference.
The main visual element is a complete failure. The blurred edges of multiple photos ontop the red textured background creates NO contrast for the eye. It turns the visual into a mud puddle, with nothing particularly attractive nor instantly recognizable. There are a dozen photos in this one section alone. This is not effective and works against any overall theme the ad could hope to promote, diluting the message. Quality of graphics count, not quantity.
Moving down, "progressive sound engineering" looks weak. It's far too faded and just a weak typeface, looks like Arial. The little "container" it sits in is stupid as well. A transparent angled box? That's really the best he could come up with?
Then comes the real shit. I mean the real-real shit. The elements in the bottom section don't appear to conform to any grid. It's like the designer just slapped them down and made sure everything was sort of visible. Nothing line ups, nothing follows a logical flow from a readability standpoint. The type for the copy is far too small and horrible wrapped around photos.
"IT'S TIME TO BE HEARD!" is ridiculous. This proves company isn't serious. This shouldn't be an informercial. You don't need mantras to chant. Fuck it, get it out of there now.
Did I mention that NOTHING lines the fuck up?
The photo of the staff and "Clinton" need to go. This isn't a school photo year book, people aren't going to buy because of your mug is on the ad. Besides that, they're treated poorly with the weird inner shadow fade ontop Clinton's photo and hacked up job on the staff photo.
Finally, we end with a bastardization of the logo, embossed and raped with Photoshop filters until it's almost not recognizable. And it serves no purpose when the logo already takes up about 10% of the visual real estate smack-dab in the middle. It's redundant. If it was a 2-tone version with the contact and copyright info, it wouldn't be a problem, but in this case it's supposed to be a visual element on its own, and it sucks.
Looks like some webdesigner stuck in 1997 thought they could hack it as a print designer.
- fate_0
Sorry liquid, I thought I posted this earlier, I came back after march of the penguins was over and saw it still in preview mode.
- dan100200z0
It's just truly awful...
- toe_knee0
its fab
- kyl30
are you sure your not pulling our chain here?
- t_rock0
fat nasty garbage! somebaody call the advertising police.
where to begin? it's so horrible... my eyes are burning!