flyer crit
Out of context: Reply #15
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The top title, CK SOUND PRODUCTIONS is a mess. The metallic effect is a cheesey leftover from bad trends of the 90's. It does a disservice to the ad by even being there. The font choice is even worse because it doesn't read "CK", it reads "OK". It screws up the name and requires some fine attention to even tell the difference.
The main visual element is a complete failure. The blurred edges of multiple photos ontop the red textured background creates NO contrast for the eye. It turns the visual into a mud puddle, with nothing particularly attractive nor instantly recognizable. There are a dozen photos in this one section alone. This is not effective and works against any overall theme the ad could hope to promote, diluting the message. Quality of graphics count, not quantity.
Moving down, "progressive sound engineering" looks weak. It's far too faded and just a weak typeface, looks like Arial. The little "container" it sits in is stupid as well. A transparent angled box? That's really the best he could come up with?
Then comes the real shit. I mean the real-real shit. The elements in the bottom section don't appear to conform to any grid. It's like the designer just slapped them down and made sure everything was sort of visible. Nothing line ups, nothing follows a logical flow from a readability standpoint. The type for the copy is far too small and horrible wrapped around photos.
"IT'S TIME TO BE HEARD!" is ridiculous. This proves company isn't serious. This shouldn't be an informercial. You don't need mantras to chant. Fuck it, get it out of there now.
Did I mention that NOTHING lines the fuck up?
The photo of the staff and "Clinton" need to go. This isn't a school photo year book, people aren't going to buy because of your mug is on the ad. Besides that, they're treated poorly with the weird inner shadow fade ontop Clinton's photo and hacked up job on the staff photo.
Finally, we end with a bastardization of the logo, embossed and raped with Photoshop filters until it's almost not recognizable. And it serves no purpose when the logo already takes up about 10% of the visual real estate smack-dab in the middle. It's redundant. If it was a 2-tone version with the contact and copyright info, it wouldn't be a problem, but in this case it's supposed to be a visual element on its own, and it sucks.
Looks like some webdesigner stuck in 1997 thought they could hack it as a print designer.