BBVA + IDEO
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- Sane_Six
The future of self service banking! Sweet!
- luckyorphan0
"It's human and haptic, in a category dominated by features and functionality."
What utter nonsense. Seriously? Two years of development?! This is revolutionary design?
I hope BBVA didn't pay too much for this series of small, obvious steps, encased in a glossy package.
ATM + Touchscreen + ADVERTISING + Zaha Hadid. That'll be $2.1 mil, please.
And I'm sorry, but that 90° rotation thing just ups the pressure on people to get their transaction done. I can't believe that it suddenly becomes more comfortable.
IDEO is awesome, don't get me wrong. But projects like this are a good example of how designers need to get over themselves and be more fair and honest with their clients.
Rant over.
- agreedProjectile
- Don't worry, it's a bank, I think they can afford itAncillary
- It's very well done. Working in the framework of a bank is way harder than it looks.mnmlst
- beautiful0
I like it.
- akrok0
not bad.
- ximeraLabs0
"What utter nonsense. Seriously? Two years of development?! This is revolutionary design?
I hope BBVA didn't pay too much for this series of small, obvious steps, encased in a glossy package"If they were so obvious, then why did it take so long for someone finally connecting the dots? And speaking of which — having the insight to connect those (obvious) dots is your money's worth right there.
- I'm just not convinced that what they did is a significant leap worthy of a video and 2-year project timeline.luckyorphan
- akrok0
90° rotation thing = no one over your shoulders.
- Right. It's much better to have them in your peripheral vision.luckyorphan
- MrT0
So what exactly should two years' work look like?
I like it.
- popovich0
how about the disabled people? blind? how are they supposed to interact with a touch screen interface? how much is it really "human"?...
it's neat and "delightful" [keyword], but not really human...
- < Bingo.luckyorphan
- blind people? They don't use ATMs do they?Ancillary
- Not BBVA ones. But certainly other ones. Braille can be found on all of 'em.luckyorphan
- It's true, most ATM's in australia and I know Japan definitely it's required..tOki
- luckyorphan0
http://sbus.blogspot.com/2010/03…Chase has been using those new ATMs since 2007. They have touchscreens, a deposit slot that takes, reads and adds up loose checks and cash without deposit slips.
The card reader is a swipe, not an insert, thus eliminating the potential for users to 1. lose their card to the machine, and 2. forget their card. I use one in my neighborhood regularly, and it is a huge improvement from older ATMs, but still only a step up.
It has full braille instructions at the base, as well as very friendly communication (as if that matters). It's also super fast and there is no gimmicky video garbage trying to get me to watch "The Bachelorette".
Clearly, if they were released in 2007, they were in development a while before then. BBVA got a minor upgrade to the concept of personal banking, most of which included a cosmetic shift that alienated the blind and disabled.
IDEO has succumbed to believing their own bullshit. Hype over quality. Good work.
- luckyorphan0
"So what exactly should two years' work look like?"
It should look more than:
• Touchscreen only
• Four slots become one slot
• 90°
• AdvertisingThere is just so much more that could be done with the ATM and personal banking experience. If we're stepping into the future, consider placing a small camera at the ATM that activates when the user steps up. This patches in to a teller in a remote location who would be able to personally walk the user through their transaction, and answer any questions they might have.
If no remote teller is available, or the user simply doesn't need one, an ATM user can choose to enter the branch if they need to speak with a teller, or just follow the prompts on the screen.
That would allow banks to place their ATMs all over underserved areas, and still provide a personal touch—without advertising, I might add. It would also allow them to redefine the concept of a 'branch', making it possible for them to significantly reduce their footprints or reconfigure how they utilize real estate. This could result in millions in cost savings, while allow for the workforce to remain and transfer into flexible schedules. Also, a customer could reach a teller 24 hours a day, seven days a week. Bank representatives would be stationed around the world, providing a truly global experience to their banking.
But then again, I'm sure there are better ideas.
- Fair enough.MrT
- in japan they have the webcam thing already. They have very few actual banks you can walk into and talk to someonetOki
- Tellers for every ATM is not cost effective. Why do you think they use ATMs?ximeraLabs
- Ancillary0
We all use ATMs all of the time. You can't tell me that the market doesn't need improving. There are so many little things that I think of everytime I use one. It's better designers do this than some bean counter at the bank
- Improving, sure. But IDEO's improvements are not worthy of they hype they created for themselves.luckyorphan
- luckyorphan0
^^ I agree that designers should be involved in as many things as possible, because we make things look and work better. But we need to be very careful about over-hyping our work, because the non-designer/potential client will call bullshit, and that weakens the argument for design.
Designers already have an uphill battle convincing money people and business people that design is valuable. We shouldn't make it harder by overselling what we do. Designers must always be fair and honest with themselves and their clients about the level of change their work will affect on the world. If it's huge, so be it. If not, we should accept that and not become bullshit artists.
- Sorry folks, not sure why this hit a nerve. Thanks for tolerating.luckyorphan
- tOki0
I wonder if one of their blind customers will sue them...
I bet they thought they were geniuses for going full touchscreen..
- < yeah, i bet some lawyer will catch that pretty fast.akrokdesign
- cannonball19780
Listen. You all want the future but then when we leap into it people start complaining. I think this is one big, appropriate step. Yes, there are more steps to take. The UX design that went into this took a lot of research to get the proof to back the concept. You can't just walk into a bank and say you have a bulletproof idea. An investment like this requires extensive testing, qualitative and quantitative analysis, etc. Yes you all have great ideas for ATMs but a good idea is like fucking fart in the wind. Prove it. Sell it. Test it. Build it. and make it good. That's the two years of work.
- Very valid response.luckyorphan
- I think it's more to do with how they've sold their solution. Also, this is QBN! loltOki
- if they only had film it with a GH1 hacked instead of 7D. lol.akrok
- jfletcher0
I like it overall, but I think they talk it up a lot... things like saying money appears as if by magic with old ATM's, this one gives you clues. I never thought money appears by magic... did anyone else? I do dig the design and changes they suggest, I just think the selling is a little over the top. However I know it's part of the business.
- dude, when money appears out of my bank's ATM it has to be magic cuz it sure isn't coming from my account.zarkonite
- jfletcher0
I do have to say, it does make it looks like a fun project to work on... normally something I wouldn't think of an ATM project.
- CockDiesel0
slot clutter
- identity0
few companies can tell a story like IDEO.
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I feel like the "two year" bit is something put into the video to mark the inception of the project/talks/pitch, etc...
- NONEIS0
Anyone who thinks 2 years is an egregious time-line for a project of this sort, frankly has no business commenting – because you are flat out wrong. I have seen single kiosk projects take this long, let alone a series of them plugged into a banks financial system, the infrastructure and planning that goes into making all the pieces come together is a huge part of the delivery and pretty damn time consuming. They didn't spend 2 years on the UX, they spent it on the project – but I do agree they might by hyping things a bit, it;s 1 bank at this point, maybe wait till the system gets deployed in a few more locales before claiming "breakthrough"...
- I'm a little confused. Either one is flat wrong, or IDEO is hyping things. Can't have both, right?luckyorphan
- ukit0
I thought luckyorphan made some good points...the design changes here seem more cosmetic than substantive. Sure there are plenty of ugly ATMs, but there are also some that are as nice looking as this already out there.
- cannonball19780
What is not amazing about this project is that it solves issues that should have been there to begin with. It only brings ATMs "up to speed". The effort is commendable, but it doesn't do much to advance personal banking. It only meeds expectations.
That said, the design hooplah is just as bad as any marketing company rhetoric.