BBVA + IDEO

Out of context: Reply #4

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  • ximeraLabs0

    "What utter nonsense. Seriously? Two years of development?! This is revolutionary design?
    I hope BBVA didn't pay too much for this series of small, obvious steps, encased in a glossy package"

    If they were so obvious, then why did it take so long for someone finally connecting the dots? And speaking of which — having the insight to connect those (obvious) dots is your money's worth right there.

    • I'm just not convinced that what they did is a significant leap worthy of a video and 2-year project timeline.luckyorphan

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