BBVA + IDEO
- Started
- Last post
- 28 Responses
- whatsup0
very interesting. as we go into these future touch screen devices, i see how we would be ignoring those with seeing disabilities by not offering a keypad with braille.
i would also like to add that when you see an ATM, it tells you right away that you can draw money out of the bank. These new 90º machines do not afford this type of behavior.
- luckyorphan0
back @ zarkonite:
I agree. I'm mostly sure that they're taking care of those with disabilities. But I'm surprised that wasn't addressed in the video, frankly, given how important it is—especially for a bank—to show that they're thinking of the disabled. Also, I'm only 'mostly' sure because I've seen far too many large corporations produce work that supposed to be for everyone, but isn't due to an oversight or pure hubris.
I have no doubt that IDEO and their partners needed the two years to get the job done. But I have a feeling that the first six months of that was spent in legal and research, the next nine months were spent in design concepts and implementation, and the last nine months were spent working with partners. It's reasonable, to an extent, but I can't help but think that the end result does not justify that time spent.
I've sat in enough "re-imagining sessions" of processes that people do every day to know that they are not always helpful (let's redesign the shopping cart, a pair scissors, a wallet, an eye-dropper, etc.). I've watched days and weeks of bullshit time spent by design teams and firms, as they "just make sure they're not overlooking anything" while they play ridiculous "ideation games" and piss away their client's time. And that's just the kick-off part of the project. Never mind the back-to-the-drawing-board moments that happen as the concepts go into production.
In other words, I'm aware of the creative process, especially in terms of large-scale projects for large clients like this. I've done my time on several similarly huge concepts, and I know how long it can take. But I'm also aware of how design firms—especially very large ones—can over-hype their mediocre work and hide behind the success of their ability to get a big-name client, all in the name of keeping their bloated design studios and processes going.
I'm just not cool with the fact that I think that everyday people with no design experience could see some of these hype jobs and call bullshit. This would lead them to eventually wonder how important design is in the first place. I'm seeing it in my job today, and I know you all have dealt with it as well. It's our job to be honest with ourselves and our clients about what we're doing, and just how much of a real-world change we are contributing, and how much our clients can expect.
If it takes a long time, the result should show it. If you bill it as revolutionary, it better damn well be so. This work by IDEO is not. This is hype.
We're designers. Not con men. At least...most of the time.
- ukit0
Personally, I've never really felt conscious of whether people could see how much money I'm withdrawing.
And who stands to the side of an ATM anyway? Much more likely the person is standing behind me, and thanks to the animated Euros (admittedly a pretty cool animation) they will now be able to see how much I have more easily.
- akrokdesign0
i think these atm's will only be located inside the bank.
- whatsup0
- < that's the way atm's are setup today.akrokdesign
- but they don't look like urinals like the new ATMs here did.whatsup
- plus i couldn't find any urinals at 90º. that'd be gay and peekingwhatsup
- hah.akrokdesign
- whatsup0
Wow, I'm pretty disappointed in the lack of considerations attributed to this concept. Changing the angle of the ATM machine and using a full on touch screen does not constitute as humanizing does it? If there was a voice involved then I could have believed the bullshit more, or maybe another year would have sprouted such an idea.
Firstly, the new idea is plagued with more security risks and annoyances. The new privacy fence now allows my friends or even strangers or a homeless guy begging for money a nice perch for them to hang over and view my private information. Now I'll be forced to figure out how to tell them to go away.
The larger display of my dollars on screen, now tells the anyone in view, how much money I am to expect. So that when I step outside, my mugger knows that I have a nice large sum of money.
This new booth is a drug dealer's dream! He now can make easy trade offs at the ATM with his/ her clients. This is why many phone booths were taken off the streets in the first place.
Lastly, in trying to design to be more human, I believe the design takes more of a bathroom urinal.
- do you really think they give a shit. if they going to mug you, they will. no matter what the atm looks like.akrokdesign
- < they'll mug you if you have money. 2. here they can mug you w/o anyone knowing at the ATMwhatsup
- mug express. :-)akrokdesign
- zarkonite0
@luckyorphan
I'd be curious to get all the details because this is just a case study, I seriously doubt that the bank could possibly move ahead with a project that excludes people with disabilities... I'm sure everything's been checked by legal.
Also, getting a bank machine built is really really complex. To get the bank to agree to such a radical departure from their status quo is pretty impressive to me.
But I agree on the design aspect, mostly fluff. I think this is a better job of improving the banking experience:
- cannonball19780
What is not amazing about this project is that it solves issues that should have been there to begin with. It only brings ATMs "up to speed". The effort is commendable, but it doesn't do much to advance personal banking. It only meeds expectations.
That said, the design hooplah is just as bad as any marketing company rhetoric.
- ukit0
I thought luckyorphan made some good points...the design changes here seem more cosmetic than substantive. Sure there are plenty of ugly ATMs, but there are also some that are as nice looking as this already out there.
- NONEIS0
Anyone who thinks 2 years is an egregious time-line for a project of this sort, frankly has no business commenting – because you are flat out wrong. I have seen single kiosk projects take this long, let alone a series of them plugged into a banks financial system, the infrastructure and planning that goes into making all the pieces come together is a huge part of the delivery and pretty damn time consuming. They didn't spend 2 years on the UX, they spent it on the project – but I do agree they might by hyping things a bit, it;s 1 bank at this point, maybe wait till the system gets deployed in a few more locales before claiming "breakthrough"...
- I'm a little confused. Either one is flat wrong, or IDEO is hyping things. Can't have both, right?luckyorphan
- identity0
few companies can tell a story like IDEO.
--------------------------------...
I feel like the "two year" bit is something put into the video to mark the inception of the project/talks/pitch, etc...
- CockDiesel0
slot clutter
- jfletcher0
I do have to say, it does make it looks like a fun project to work on... normally something I wouldn't think of an ATM project.
- jfletcher0
I like it overall, but I think they talk it up a lot... things like saying money appears as if by magic with old ATM's, this one gives you clues. I never thought money appears by magic... did anyone else? I do dig the design and changes they suggest, I just think the selling is a little over the top. However I know it's part of the business.
- dude, when money appears out of my bank's ATM it has to be magic cuz it sure isn't coming from my account.zarkonite
- cannonball19780
Listen. You all want the future but then when we leap into it people start complaining. I think this is one big, appropriate step. Yes, there are more steps to take. The UX design that went into this took a lot of research to get the proof to back the concept. You can't just walk into a bank and say you have a bulletproof idea. An investment like this requires extensive testing, qualitative and quantitative analysis, etc. Yes you all have great ideas for ATMs but a good idea is like fucking fart in the wind. Prove it. Sell it. Test it. Build it. and make it good. That's the two years of work.
- Very valid response.luckyorphan
- I think it's more to do with how they've sold their solution. Also, this is QBN! loltOki
- if they only had film it with a GH1 hacked instead of 7D. lol.akrok
- tOki0
I wonder if one of their blind customers will sue them...
I bet they thought they were geniuses for going full touchscreen..
- < yeah, i bet some lawyer will catch that pretty fast.akrokdesign
- luckyorphan0
^^ I agree that designers should be involved in as many things as possible, because we make things look and work better. But we need to be very careful about over-hyping our work, because the non-designer/potential client will call bullshit, and that weakens the argument for design.
Designers already have an uphill battle convincing money people and business people that design is valuable. We shouldn't make it harder by overselling what we do. Designers must always be fair and honest with themselves and their clients about the level of change their work will affect on the world. If it's huge, so be it. If not, we should accept that and not become bullshit artists.
- Sorry folks, not sure why this hit a nerve. Thanks for tolerating.luckyorphan
- Ancillary0
We all use ATMs all of the time. You can't tell me that the market doesn't need improving. There are so many little things that I think of everytime I use one. It's better designers do this than some bean counter at the bank
- Improving, sure. But IDEO's improvements are not worthy of they hype they created for themselves.luckyorphan
- luckyorphan0
"So what exactly should two years' work look like?"
It should look more than:
• Touchscreen only
• Four slots become one slot
• 90°
• AdvertisingThere is just so much more that could be done with the ATM and personal banking experience. If we're stepping into the future, consider placing a small camera at the ATM that activates when the user steps up. This patches in to a teller in a remote location who would be able to personally walk the user through their transaction, and answer any questions they might have.
If no remote teller is available, or the user simply doesn't need one, an ATM user can choose to enter the branch if they need to speak with a teller, or just follow the prompts on the screen.
That would allow banks to place their ATMs all over underserved areas, and still provide a personal touch—without advertising, I might add. It would also allow them to redefine the concept of a 'branch', making it possible for them to significantly reduce their footprints or reconfigure how they utilize real estate. This could result in millions in cost savings, while allow for the workforce to remain and transfer into flexible schedules. Also, a customer could reach a teller 24 hours a day, seven days a week. Bank representatives would be stationed around the world, providing a truly global experience to their banking.
But then again, I'm sure there are better ideas.
- Fair enough.MrT
- in japan they have the webcam thing already. They have very few actual banks you can walk into and talk to someonetOki
- Tellers for every ATM is not cost effective. Why do you think they use ATMs?ximeraLabs
