BBVA + IDEO
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- zarkonite0
@luckyorphan
I'd be curious to get all the details because this is just a case study, I seriously doubt that the bank could possibly move ahead with a project that excludes people with disabilities... I'm sure everything's been checked by legal.
Also, getting a bank machine built is really really complex. To get the bank to agree to such a radical departure from their status quo is pretty impressive to me.
But I agree on the design aspect, mostly fluff. I think this is a better job of improving the banking experience:
- whatsup0
Wow, I'm pretty disappointed in the lack of considerations attributed to this concept. Changing the angle of the ATM machine and using a full on touch screen does not constitute as humanizing does it? If there was a voice involved then I could have believed the bullshit more, or maybe another year would have sprouted such an idea.
Firstly, the new idea is plagued with more security risks and annoyances. The new privacy fence now allows my friends or even strangers or a homeless guy begging for money a nice perch for them to hang over and view my private information. Now I'll be forced to figure out how to tell them to go away.
The larger display of my dollars on screen, now tells the anyone in view, how much money I am to expect. So that when I step outside, my mugger knows that I have a nice large sum of money.
This new booth is a drug dealer's dream! He now can make easy trade offs at the ATM with his/ her clients. This is why many phone booths were taken off the streets in the first place.
Lastly, in trying to design to be more human, I believe the design takes more of a bathroom urinal.
- do you really think they give a shit. if they going to mug you, they will. no matter what the atm looks like.akrokdesign
- < they'll mug you if you have money. 2. here they can mug you w/o anyone knowing at the ATMwhatsup
- mug express. :-)akrokdesign
- whatsup0
- < that's the way atm's are setup today.akrokdesign
- but they don't look like urinals like the new ATMs here did.whatsup
- plus i couldn't find any urinals at 90º. that'd be gay and peekingwhatsup
- hah.akrokdesign
- akrokdesign0
i think these atm's will only be located inside the bank.
- ukit0
Personally, I've never really felt conscious of whether people could see how much money I'm withdrawing.
And who stands to the side of an ATM anyway? Much more likely the person is standing behind me, and thanks to the animated Euros (admittedly a pretty cool animation) they will now be able to see how much I have more easily.
- luckyorphan0
back @ zarkonite:
I agree. I'm mostly sure that they're taking care of those with disabilities. But I'm surprised that wasn't addressed in the video, frankly, given how important it is—especially for a bank—to show that they're thinking of the disabled. Also, I'm only 'mostly' sure because I've seen far too many large corporations produce work that supposed to be for everyone, but isn't due to an oversight or pure hubris.
I have no doubt that IDEO and their partners needed the two years to get the job done. But I have a feeling that the first six months of that was spent in legal and research, the next nine months were spent in design concepts and implementation, and the last nine months were spent working with partners. It's reasonable, to an extent, but I can't help but think that the end result does not justify that time spent.
I've sat in enough "re-imagining sessions" of processes that people do every day to know that they are not always helpful (let's redesign the shopping cart, a pair scissors, a wallet, an eye-dropper, etc.). I've watched days and weeks of bullshit time spent by design teams and firms, as they "just make sure they're not overlooking anything" while they play ridiculous "ideation games" and piss away their client's time. And that's just the kick-off part of the project. Never mind the back-to-the-drawing-board moments that happen as the concepts go into production.
In other words, I'm aware of the creative process, especially in terms of large-scale projects for large clients like this. I've done my time on several similarly huge concepts, and I know how long it can take. But I'm also aware of how design firms—especially very large ones—can over-hype their mediocre work and hide behind the success of their ability to get a big-name client, all in the name of keeping their bloated design studios and processes going.
I'm just not cool with the fact that I think that everyday people with no design experience could see some of these hype jobs and call bullshit. This would lead them to eventually wonder how important design is in the first place. I'm seeing it in my job today, and I know you all have dealt with it as well. It's our job to be honest with ourselves and our clients about what we're doing, and just how much of a real-world change we are contributing, and how much our clients can expect.
If it takes a long time, the result should show it. If you bill it as revolutionary, it better damn well be so. This work by IDEO is not. This is hype.
We're designers. Not con men. At least...most of the time.
- whatsup0
very interesting. as we go into these future touch screen devices, i see how we would be ignoring those with seeing disabilities by not offering a keypad with braille.
i would also like to add that when you see an ATM, it tells you right away that you can draw money out of the bank. These new 90º machines do not afford this type of behavior.
