Logo Feedback
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- 44 Responses
- bainbridge1
Way to delicate.
The type in the middle doesn't even render well in .jpg. It will never print well and will bleed. The main name type is too light and thin. The details of the lighthouse are lost. The gradient of the lightbeams will not print.
If this is a college logo, it needs to be able to be embroidered, it needs to be able to be silkscreened.
The lighthouse also looks really small in the circle.
Here's some help:
- all of thismonospaced
- it also needs to work in 1-colormonospaced
- yep all v.true. a nice logo to look at but in real world application a nightmare.fadein11
- Beeswax-7
- The arrows cover the main type. This would never fly. What are you thinking?bainbridge
- Beeswax1
- This one seems to be the most contained to me. When reproduced small though that little type will disappear.capn_ron
- This one but agree with above points.Hayzilla
- yep type will never work at small sizes, make that much bigger in central area.fadein11
- Something that I do that may help is to create the logo only using black and white , no grayscale. It helps to simplify sometimes. Agree with the above points.Morning_star
- the light beams are much more efficients in this version. for the little types, who do really care ? think about the brazilian flag as an emoji !gonzalle
- may be the beams could be flat. no gradients.gonzalle
- noimbecile
- cannonball19780
Anchor doesnt need to be pointed on bottom
- I agree; something more akin to https://iconmonstr.c… has potential especially with your lighthouse/light illustration; perhaps a touch msimplified?!ideaist
- oey0
I like how in the third version the colors go to the limit of the logo.
but i think the first one works better no doubt.plus what brainbridge wrote.
- since1979-1
the first one
- Projectile1
Definitely don't have the light beams or anchor interfering with the type.
Simplify/bold up the lighthouse. Esp. the criss cross lines and windows - they do make it look prison-like
Fatter type
Like the shadow effect, maybe try a bit of it on the arrows of the anchor
Can the slogan be gotten rid of or maybe put onto the anchor?
I think the brown colour also helps the prison feel
Lighthouse shorter so it doesn't mess with the type.
- trooperbill0
not gonna work at web resolution or mobile the details too fine.
- oey0
great input in this thread, QBN'ers never disappoint when it comes to help and feedback.
you have:
black
grey
white
blue
brown
yellowplus:
grading effect.
and:
too many colors.
too many small details.
shadows.
thin outlines that don't bring anything.
too much text in such a small space.
elements over type.maybe the client likes it now but I guess when they'll need to use it in smaller sizes or want to use a monochrome version they will understand it doesn't work.
I would start by removing the "Tua Luce Dirige"...
- desmo0
Ahh such an old school QBN thread. Refreshing!
- Gnash0
The Anchor/Lighthouse is really nice!
I like seeing the anchor larger in relationship to the other elements as in the first 2 examples -- But the fine key line doesn't do the anchor justice so it has more presence in the 3rd option (where it lives in negative space)
So # 3 for me, too
- Hayzilla-1
Is the brown set in stone? Pretty rank. Would a green look nicer?
- Gnash1
^ cannon has a point (ha). Losing that point may allow you to move "university" to the bottom and to give the name of the uni more presence - which it needs, i think
- umbee540
make type / font thicker so when you reduce in size it will still read.
or you can always remove type in the smaller options and stack underneath of make the type follow circle path outside of graphic.
- Continuity1
Agree with Baskerville.
Also, I would re-think your choice of type. What looks to me like either Garamond or Minion is really, really played out, especially for universities. Ditto Trajan Pro.
Maybe something like Leitura Roman 3:
... or Leitura Display Roman:
Although I would probably also experiment with breaking the university typography trend, and play with some sans serifs, or maybe a nice slab.
- bainbridge-2
A good read for someone learning about logos:
- imbecile-1
anchor or lighthouse. the juxtaposition of the two is terrible. In no way will that ever be timeless. choose one or the other. not both.
main text around the outer edge with enough room to fit the 3 words across the bottom might be a place to start.
work on a unique lighthouse or anchor icon.
type, white space, and scaling are keys to your success.
good luck.
no gradients!
- desmo0
Id say simplify the logo A LOT more. You'll have trouble reading the logo at small sizes. Make sure the logo works well in BW. Work on a few more iterations, its not quite there yet.
- freedom-3