Sales Funnel
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- canoe
Has anyone embraced the sales funnel for their own studios or for clients?
Tell us a cool story.
This automated marketing trend seems to be getting hotter and hotter each quarter.
- imbecile0
so 2015
- Continuity1
Err ... is this something like the so-called 'customer journey' that strategic planners are always mouthing cluelessly?
- mort_4
Got my 'lad' stuck in a sales funnel once. Took 3 welsh minors to get me unstuck.
- mort_2
No, not miners... minors!
- HijoDMaite0
hang on gotta get my business jargon dictionary
- canoe0
So it's just a process... to try and put the right content in front of the person at the right time... in order for them to make a decision...
There's nothing really "new" about it besides the automation and creative channels like Facebook Live...
This kind of marketing is taking over passive / brochure websites... and it follows with inbound marketing strategies which are a result of the market educating themselves...
This kind of 'salesy bullshit' might bother designers because they could care less about marketing and strategy... not my problem.
- plash0
isn't graphic design just a stage in the marketing process? isn't all marketing built on making actions happens? either to purchase or engagement or awareness of a service or product? and so the funnel becomes a tool to understand that process.
for me, the sales funnel is just a supposition for segmentation profiles
- so, yeah canoe; I've drunk the Kool-Aid and take Marketing Funnels into account when designing campaigns and other assets.plash
- https://pay.reddit.c…plash
- I'm looking at hubspotcanoe
- MrT1
- formed0
Slowly...we've started embracing our CRM more (Zoho) and have been using ToutApp for a while, though barely scratching the surface.
The CRM is nice as you can pretty much do everything you need to in one location, keep track of every action, set reminders and actions, etc.
It would be really nice if I didn't have to figure it all out by trial and error, but at least it's all there in one stop.
- sofakingback0
*** Sale Funnel Concept V7 ***
Make designs great again.
Gain profits.
Aquire females.
Crush puss.
- plash0
Regardless of what traffic sources you end up using, The key is to track everything. Tracking as many variables as possible is absolutely eminent to success. Segmentation profiles are pretty versatile and so split testing them quickly is pretty much a requirement. so pushing users of various demographic segments to one of several page variations for the same campaign can make a huge advantage. and for good reason, When something as simple as color can mean an extra 30% conversion, it isn't hard to see the highest performing pages end up turning the most ROI.
If you plan on running your own traffic, Try a platform like Voluum (https://voluum.com/) I use this and adore it! it has an absolutely amazing api to do whatever you need and even uses a dedicated cdn channel just for reporting. This becomes important when you're tracking thousands of events per session. Voluum's basic plan can handle something like a million data points per second.
I don't want to trash Hubspot, because, for some, it's just what they need. but i see Hubspot as more of a consumer product approach while Voluum is more of a backbone service; also i don't like services that require me to merge my customer bank or have multi-services within one. to me, that means they do a couple of things subpar instead of one thing really well. . . but that's beyond the point.
If you plan on relying on affiliates, understand that managing this aspect of the business takes a lot of time and energy. also the affiliate industry is plagued with tire kickers and fraudsters, so unless you're well connected in the industry, tread lightly.
the idea is to start tracking your campaigns and if you're looking to hear some honest truth; If you're not testing your pages, you're missing out on more money than you'd be comfortable hearing about.
- i go into this a bit more in my reddit postplash
- Thanks!canoe
- also http://thrivetracker… is another marketing trackerplash
- Beeswax0
I've been using Adespresso for split testing and tracking for a while.
One of the few affordable and useful marketing tools out there, they just got bought by Hootsuite.If your monthly FB ads spending is less then $500 they have a University Plan for $19 that they don't advertise in their main site.
- How's their reporting and are there any api options?plash
- canoe0
What an actual marketing automation tool.... are there any good prices out there... I need a traditional tool that pushes people down the pipeline...
Mailchimp sent an email the other day about automation... haven't looked yet.
- plash0
@canoe I'm not sure you'll find that one "toolbox" that has everything you need in it (at least not yet). but that's not necessarily a bad thing. for instance, the tool i recommended is used in customer interactions as well as in the design process. it's used in the segmentation as well as in the sales conversation. we're really just talking about data points that tell a story of the process. This stuff has been around for a while, but now businesses need solid data to backup marketing decisions. also sales funnels/ performance marketing terms are used differently by different folks (not surprisingly). Affiliate marketers are drastically different than engagement marketing, or SEO analysis and while marketing departments differ from web studios, we all use some form of performance marketing funnels to guide us in the marketing strategies being proposed.
I think the first thing is to try to get a handle on the different 'states' and try to get familiar with the tools and strategies used to pivot these 'states'. it's a pretty interesting field that has a lot of feedback points, a lot of trial by error and it's surprisingly pretty rewarding in practice.
also, you can make tons of fucken money in the process.