Sales Funnel
Out of context: Reply #16
- Started
- Last post
- 16 Responses
- plash0
@canoe I'm not sure you'll find that one "toolbox" that has everything you need in it (at least not yet). but that's not necessarily a bad thing. for instance, the tool i recommended is used in customer interactions as well as in the design process. it's used in the segmentation as well as in the sales conversation. we're really just talking about data points that tell a story of the process. This stuff has been around for a while, but now businesses need solid data to backup marketing decisions. also sales funnels/ performance marketing terms are used differently by different folks (not surprisingly). Affiliate marketers are drastically different than engagement marketing, or SEO analysis and while marketing departments differ from web studios, we all use some form of performance marketing funnels to guide us in the marketing strategies being proposed.
I think the first thing is to try to get a handle on the different 'states' and try to get familiar with the tools and strategies used to pivot these 'states'. it's a pretty interesting field that has a lot of feedback points, a lot of trial by error and it's surprisingly pretty rewarding in practice.
also, you can make tons of fucken money in the process.