Sales Funnel
Out of context: Reply #13
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Regardless of what traffic sources you end up using, The key is to track everything. Tracking as many variables as possible is absolutely eminent to success. Segmentation profiles are pretty versatile and so split testing them quickly is pretty much a requirement. so pushing users of various demographic segments to one of several page variations for the same campaign can make a huge advantage. and for good reason, When something as simple as color can mean an extra 30% conversion, it isn't hard to see the highest performing pages end up turning the most ROI.
If you plan on running your own traffic, Try a platform like Voluum (https://voluum.com/) I use this and adore it! it has an absolutely amazing api to do whatever you need and even uses a dedicated cdn channel just for reporting. This becomes important when you're tracking thousands of events per session. Voluum's basic plan can handle something like a million data points per second.
I don't want to trash Hubspot, because, for some, it's just what they need. but i see Hubspot as more of a consumer product approach while Voluum is more of a backbone service; also i don't like services that require me to merge my customer bank or have multi-services within one. to me, that means they do a couple of things subpar instead of one thing really well. . . but that's beyond the point.
If you plan on relying on affiliates, understand that managing this aspect of the business takes a lot of time and energy. also the affiliate industry is plagued with tire kickers and fraudsters, so unless you're well connected in the industry, tread lightly.
the idea is to start tracking your campaigns and if you're looking to hear some honest truth; If you're not testing your pages, you're missing out on more money than you'd be comfortable hearing about.
- i go into this a bit more in my reddit postplash
- Thanks!canoe
- also http://thrivetracker… is another marketing trackerplash