Paypal new logo
- Started
- Last post
- 43 Responses
- doesnotexist0
don't care won't care
still does its job: fade into your peripheral
- colin_s0
" ... we designed an identity to better express its innovative DNA and future as the leader in digital payments. The result is a system with a bolder wordmark, stronger monogram, more vibrant colors and a dynamic angle graphic that increases user perceptions of trust and innovation."
are case studies just filled with bullshit words? the wordmark / company could be for that fake app on silicon valley (pied piper) and you could use the same bullshit excuse.
not sure how this is anything other than a payday.
- what fucker wrote that?Bluejam
- it's not that bad, guysmonospaced
- agree with mono.Gnash
- How exactly does an angled logo increase "perceptions of trust and innovation"?dMullins
- italic type can imply forward movement, and things likeleading, and innovationmonospaced
- ohhhhhsnap0
secretary can do that with a little time.
- Peter0
>are case studies just filled with bullshit words?
They're not real "case studies", more adverts to show how impossibly clever the design studio was in their approach.
A proper case study (if done properly, i.e. not just process and methods but measured result to verify their claims of "increaded user preception" and whatnot) seems early at this stage, it's only been out for ... a few days?
- ...unless they user-tested and survey on some massive scale. Could give them the benefit of the doubt. But mostly BS words, yup.Peter
- ...unless they held several large focus groups and went over many explorations, which IS a case studymonospaced
- ...just like GAP did ;)Peter
- Seriously though, thanks for repeating my note. Iteration isn't a requirement for a case study btwPeter
- I wasn't repeating. Dont have to be mean about it damn.monospaced
- Don't I?
:)
BOT., I like the logo, even though it's pretty lazy.Peter
- omg0
pee pee
- monNom0
Pfft. completely inaccurate. 100% cyan would not overprint additional magenta.//
- omfgmonospaced
- cool if not accurateset
- I can confirm this is true, I have a CMYK screen.MrT
- prophetone0
hot.
- cannonball19780
i like
- OSFA0
Why??? If you're not going to improve it, leave it alone.
- utopian0
too little, too late
- dMullins0
I'm not sure I agree that an angled logo increase "perceptions of trust and innovation."
- the italic type, it's leaning forward, which subtly implies innovation and leadingmonospaced
- the "bolder wordmark, stronger monogram" are about trustmonospaced
- you took it out of context, it was the combination of attributesmonospaced
- Designers make those choices for certain reasons, you know that as well as anyonemonospaced
- omahadesigns0
Pay is humping Pal.
- sublocked0
I like it
- ernexbcn0
pee pee