Artificial Intelligence
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- sted0
- sted0
Keep your AI claims in check
By
Michael Atleson, Attorney, FTC Division of Advertising Practices
February 27, 2023A creature is formed of clay. A puppet becomes a boy. A monster rises in a lab. A computer takes over a spaceship. And all manner of robots serve or control us. For generations we’ve told ourselves stories, using themes of magic and science, about inanimate things that we bring to life or imbue with power beyond human capacity. Is it any wonder that we can be primed to accept what marketers say about new tools and devices that supposedly reflect the abilities and benefits of artificial intelligence (AI)?
And what exactly is “artificial intelligence” anyway? It’s an ambiguous term with many possible definitions. It often refers to a variety of technological tools and techniques that use computation to perform tasks such as predictions, decisions, or recommendations. But one thing is for sure: it’s a marketing term. Right now it’s a hot one. And at the FTC, one thing we know about hot marketing terms is that some advertisers won’t be able to stop themselves from overusing and abusing them.
AI hype is playing out today across many products, from toys to cars to chatbots and a lot of things in between. Breathless media accounts don’t help, but it starts with the companies that do the developing and selling. We’ve already warned businesses to avoid using automated tools that have biased or discriminatory impacts. But the fact is that some products with AI claims might not even work as advertised in the first place. In some cases, this lack of efficacy may exist regardless of what other harm the products might cause. Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims about a product’s efficacy are our bread and butter.
When you talk about AI in your advertising, the FTC may be wondering, among other things:
Are you exaggerating what your AI product can do? Or even claiming it can do something beyond the current capability of any AI or automated technology? For example, we’re not yet living in the realm of science fiction, where computers can generally make trustworthy predictions of human behavior. Your performance claims would be deceptive if they lack scientific support or if they apply only to certain types of users or under certain conditions.
Are you promising that your AI product does something better than a non-AI product? It’s not uncommon for advertisers to say that some new-fangled technology makes their product better – perhaps to justify a higher price or influence labor decisions. You need adequate proof for that kind of comparative claim, too, and if such proof is impossible to get, then don’t make the claim.
Are you aware of the risks? You need to know about the reasonably foreseeable risks and impact of your AI product before putting it on the market. If something goes wrong – maybe it fails or yields biased results – you can’t just blame a third-party developer of the technology. And you can’t say you’re not responsible because that technology is a “black box” you can’t understand or didn’t know how to test.
Does the product actually use AI at all? If you think you can get away with baseless claims that your product is AI-enabled, think again. In an investigation, FTC technologists and others can look under the hood and analyze other materials to see if what’s inside matches up with your claims. Before labeling your product as AI-powered, note also that merely using an AI tool in the development process is not the same as a product having AI in it.
This message is not new. Advertisers should take another look at our earlier AI guidance, which focused on fairness and equity but also said, clearly, not to overpromise what your algorithm or AI-based tool can deliver. Whatever it can or can’t do, AI is important, and so are the claims you make about it. You don’t need a machine to predict what the FTC might do when those claims are unsupported.
- canoe0
“...without hesitating, the software replied with a cogent, well-organized bio populated entirely with imaginary facts...” aka lies
- #fictionimbecile
- TRUFutopian
- When asked to write a bio for a person that doesn't exist it created a fictionalized bio.
Who would have thunk!palimpsest - Play stupid games, win stupid prizes.palimpsest
- You're missing the point.canoe
- It's not that it can make shit up, it's the fact that it does make shit up. It will believe anything it says. You don't seem to understand the bigger issue...canoe
- because you're biased afcanoe
- I don't think it's sentient, therefore in can't believe what it says. I performs a task assigned by a human to the best of its abilities.palimpsest
- How is my opinion [more] biased than anyone's else. Do you think I am an AI?palimpsest
- palimpsest3
If you're using your calculator for two digit additions you're doing it wrong.
- 2 in the pink and 1 in the stinksausages
- How much is 37 + 88, quickdrgs
- 80085palimpsest
- @drgs 3788grafician
- 80085?? 8008135 is the correct answerdrgs
- 5317palimpsest
- you love AI because you obviously need help writing and coming up with stronger ideas - wth did I just read?canoe
- Me talk pretty one day.palimpsest
- Talk about artificial intelligencecanoe
- It's not nice to make fun of people with limited capabilities. You should be using that energy to pull us up not punch us down.palimpsest
- Here, palimp, have some <3, my guy.Continuity
- Thanks, Continuity!
It's nice to see there's still some humanity left.palimpsest - I asked AI what’s 5+5 and it came back with 17, you know, because of all the extra fingers_niko
- FLOL! @ nikoContinuity
- Gold, _niko.palimpsest
- You just told people they were "doing it wrong" - whatever that meant - it still sounds like punching down to me. So whatevs!canoe
- lolsted
- It may seem like that but I am telling people to stop doing it because I want to unlock their full potential. It was meant to be motivational.palimpsest
- I regret using the words I used. I should have taken a more positive approach.palimpsest
- Edit: "There is more to a calculator than doing two digit additions. Seize the day."palimpsest
- 'QBNer did more than two-digit additions on his calculator. You'll never guess what happened next!'Continuity
- "13 amazing ways to use your calculator"palimpsest
- https://www.qbn.com/…palimpsest
- sausages1
Any recommendations for best upscale services?
I've got a paid deep image AI account and results are good but when blowing up to print res it can introduce weird shit which can take a bit of work to clean up.
It's stupid good for photography but can be bit hit and miss for illustration or ai imagery.
- No smooth gradients, messed up textures, no symmetry, etc.
Yeah it's shit :))grafician - https://shorturl.at/…sted
- No smooth gradients, messed up textures, no symmetry, etc.
- grafician-4
- uh, is there a difference between these?jagara
- I don't see it either. Maybe we need to enhance.palimpsest
- I can totally see it. Why did they shopped her face greendrgs
- Stupid AI got the labels wrong.palimpsest
- canoe0
"The most heated debate about large language models does not revolve around the question of whether they can be trained to understand the world. Instead, it revolves around whether they can be trusted at all. To begin with, L.L.M.s have a disturbing propensity to just make things up out of nowhere. (The technical term for this, among deep-learning experts, is ‘‘hallucinating.’’) I once asked GPT-3 to write an essay about a fictitious ‘‘Belgian chemist and political philosopher Antoine De Machelet’’; without hesitating, the software replied with a cogent, well-organized bio populated entirely with imaginary facts: ‘‘Antoine De Machelet was born on October 2, 1798, in the city of Ghent, Belgium. Machelet was a chemist and philosopher, and is best known for his work on the theory of the conservation of energy. . . . ’’
L.L.M.s have even more troubling propensities as well: They can deploy openly racist language; they can spew conspiratorial misinformation; when asked for basic health or safety information they can offer up life-threatening advice. All those failures stem from one inescapable fact: To get a large enough data set to make an L.L.M. work, you need to scrape the wider web. And the wider web is, sadly, a representative picture of our collective mental state as a species right now, which continues to be plagued by bias, misinformation and other toxins. The N.Y.U. professor Meredith Whittaker, a founder of the watchdog group AI Now, says: ‘‘These models ingest the congealed detritus of our online data — I mean, these things are trained on Reddit, on Wikipedia; we know these skew in a specific direction, to be diplomatic about it. And there isn’t another way to make them.’’
- Indeed!palimpsest
- Thank zeus it’s not scraping QBN, then we’d really be in trouble_niko
- Cough, cough.palimpsest
- palimpsest2
- 80085palimpsest
- <- life is so random sometimes :) I'm making a tool that converts the titles of an online magazine into clickbait shit using chatgpt :)sted
- LOLContinuity
- sted0
In 15 mins.
- "Also joining us will be...
Kristina Kashtanova" PASSjonny_quest_lives - eh yeah but fuck that, i don't think she will be the sharpest knife in the drawer :)sted
- lol so she is rassan coder who had a grocery store as address in the uk for years, her english is like she never lived there.sted
- and she thinks that photography is about pushing a button on a machine...sted
- "Also joining us will be...
- yuekit0
- Gnome Chompsky is back to crush your hopes and dreams.yuekit
- Gnome lolutopian
- Lawn Gnome Yelling at the Clouds.gifutopian
- I don't always agree with Chomsky but I think he has a point...this type of AI isn't ever going to result in general intelligence.yuekit
- That doesn't it isn't useful for applications like creating visuals etc. Just that the hype is getting carried away.yuekit
- This is 3 months old, it's pointless.ShenanigansTV
- Gary crushing the level 5 self driving in near future.uan
- @14:40 maybe it will happen in 20yearsuan
- drgs0
Where AI generated music? I'm tired of the AI pictures
Even AI music recommendations would be more than something (not based on tags like today's systems are, but AI which can understand my taste by listening to music that I like)
Also, I thought someone would have done in already: guided meditation in John Malkovich's voice, or at least ASMR with John Malkovich? Nothing have I found yet.
AI is not developing fast enough, it must go faster
Discuss
- AI generating images is hard enough, generating music is maybe an order of magnitude harder.grafician
- Not to mention the copyrights clusterfuck. Scrapping images from the web is easy, but when it comes to music, remember Napster?grafician
- https://mubert.com/PhanLo
- https://mubert.com/r…PhanLo
- https://www.aiva.aiutopian
- https://soundraw.ioutopian
- https://soundful.com…utopian
- https://boomy.comutopian
- https://amadeuscode.…utopian
- https://openai.com/r…utopian
- Yeah all these generate mostly noise and have no real samples in any tunes.
Where's the music?grafician - ^ Listened to all the tunes generated on those websites = all crap
At best "elevator tunes"grafician - Yea, the closest I've seen were these generated EBTG songs, but this is already 2 years ago
https://www.qbn.com/…drgs
- neverscared1
From marketing to design, brands adopt AI tools despite risk
Even if you haven’t tried artificial intelligence tools that can write essays and poems or conjure new images on command, chances are the companies that make your household products are already starting to do so.
Mattel has put the AI image generator DALL-E to work by having it come up with ideas for new Hot Wheels toy cars. Used vehicle seller CarMax is summarizing thousands of customer reviews with the same “generative” AI technology that powers the popular chatbot ChatGPT.
Meanwhile, Snapchat is bringing a chatbot to its messaging service. And the grocery delivery company Instacart is integrating ChatGPT to answer customers’ food questions.
Coca-Cola plans to use generative AI to help create new marketing content. And while the company hasn’t detailed exactly how it plans to deploy the technology, the move reflects the growing pressure on businesses to harness tools that many of their employees and consumers are already trying on their own.
- that's why meditation is so popular...
we just need to wait till this tech makes a machine that works flawlessly and we humans can chill.uan - that sound super naive...neverscared
- what u call that machine ? hitler?neverscared
- mediation is essential... so i dexterity...neverscared
- isneverscared
- a flawless machine.. what is that? perpetum mobile or sth...neverscared
- wait, arent u a btc evangelic? so your preferable cybermachine is one that is really ant- eco friendly and scammy...right ?neverscared
- antineverscared
- that's why meditation is so popular...
- Continuity3
You know, it's actually astonishing that we have this thread and the other AI (Midjourney/Dall-e/ChatGPT) threads on QBN at all.
I'm pretty much more than a few of us remember coming on NT/QBN waaaaaaaay back when and, for example, asking for help on AS1/AS2.
In those days, HTML3 was the hot shit. We were still trying to wrap our heads around CSS2. Some were still installing PS from diskettes. Flash was making the web pretty, fun, and jaw-dropping, while Jakob Nielsen was having usability temper tantrums.
Barely 20 years later, many are fearing for their creative jobs because of AI.
It really all happened far too fast.
- In fact, all of this transpired over the singular course of many of our careers. What a shocking thought.Continuity
- Don't mind me, I'm just getting increasingly philosophical in my middle age.
Get off my fucking lawn.Continuity - people like neilsen are the reason we've ended up with the current lowest common denominator state of t'internet.hans_glib
- knock-off ai art and copy is all part of the drive to the bottom that he startedhans_glib
- eh, i don't give Neilsen that much credit. Blog/cms Frameworks, etc have led to the bleak standardisation we have across much of the web.Nairn
- signs your getting oldimbecile
- neverscared0
nom nom nom
- shapesalad0
Imagine Apple stick some AI into finder.
You save a file... the AI examines the content of the file, it's related project files on your HD etc, and neatly files in a today folder structure. You save another file for that project and the AI knows exactly where it should go. etc
Perhaps it could name files too.
So you never have to drill through folders - you just type in the project name and bam - all the files, all neatly organised etc.
- and neatly files in a *tidy* folder structure.shapesalad
- file_new_new_new.aipalimpsest
- When AI takes over your duties you dont need to organize filesdrgs
- Nah, shape. Start small. Baby steps. Incrementally.
By which I mean: let's have AI name PS layers intelligently.Continuity - i have read that Gen Z and later is baffled by folder structure/hierarchy in general...jonny_quest_lives
- https://www.theverge…jonny_quest_lives
- what if there was an AI that stopped other AI from searching your computer?api
- No, I would be lost without Website_D11_FA4_Fina... naming conventionsslappy
- would be great! search folders, generate new folders, sort them, sort the file, open them in Adobe or finder, save them in adobe/finder, create, forget, what?sandpipe
- interesting regarding that verge article. I might have to put on my CV 'Able to organise files and folders' to gain an advantage over the cheap youngsters.shapesalad
