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I was asked this at work today. I feel like I admire so many brands for all different reasons. Vans because I feel like they have (for the most part) stayed true to their ideology, Apple for innovation, Burton for being a leader in the snowboard arena. I just kind of want to hear your thoughts.
I admire Nike on a personal and work level. They literally walk the walk in terms of their brand positioning and dedication to design and innovation. Microsoft is another, the new Microsoft, that one that is coming up in a few years, not the Balmer years who missed every single tech and social media innovation on the planet in the last decade. Too many more list of good and shitty clients, start a brand board on pinterest ;)
Warren Buffet's Berkshire Hathaway for still having this for their website:
The company wholly owns GEICO, BNSF, Lubrizol, Dairy Queen, Fruit of the Loom, Helzberg Diamonds and NetJets, owns half of Heinz, owns an undisclosed percentage of Mars, Incorporated and has significant minority holdings in American Express, The Coca-Cola Company, Wells Fargo, and IBM.
Their stock just jumped through the roof after your posting...
Nike, Apple, Corporate America and the rest of usual suspects all make billions and billions of dollars using cheap Chinese child slave labor.
I once admired Apple when they were the underdog!
Apple once designed and built innovation, it seems so long ago...
Watch this if you have time:
Rolex, Porsche, Vitra, you know all the cheap stuff
Actually, I like Camper shoes, and Apple, and Levi's Made & Crafted, and Helly Hansen, and Moleskin, and Campbell's Perfect Tea, and Linn ... but really I'm talking about the product rather than the brand, which probably belies a little of the smoke and mirrors aspect of branding. The product is far more important, to some. Sorry, I know you asked about brands. But what is there to admire about a brand without the product it stands for?
Are there any 'brands' worth our devote admiration?
utopian, i think you're bipolar. you have 3 posts in this thread, one saying that all brands use cheap chinese labor, one saying you used to admire apple and one saying that there may be no brands worth admiration. While everything you say may be true, all I was asking is if you admire a brand and why. Anyways, i still like your weird posts. Just wanted to point that out.
eoin, i like you levi's thought. Seems to me like they have not really had any new technologies in their product yet they continue to market the hell out of it and do (what seems) well.
VANS is a great example for me. Wearing them right now, have worn them for years. Have several pairs. I guess I am a loyal follower of the brand.
BURTON is another great example. I have three current boards and have a few holy grails as well like the '90 Mystery AIR ketchup and mustard hanging on my wall. Like a shrine I guess.
An yeah APPLE. My first one in like '90 was a 6100/60 and since then have evolved nerding skills over the years on Macs. And will continue to do so because they'rrrre great!
I admire Durex. They've kept me and my life blissfully brat-free for 23 years.
I admire Apple for their relentless pursuit of perfection (sorry, I don't see any innovation there, never did). Their attention to detail is what a company should strive for. Mostly, I admire them for making so much money off of design and quality in an insanely competitive market (vs. something like Bentley making money off of a name/exclusivity)
Nike, with the exception of their Lunar Flyknit (still trying to love it, but its given me blisters when I go over 3 miles...not acceptable in a $200 shoe)
My favorite brands are all found at the 99 cent store.