What brands do you admire and why?

Out of context: Reply #10

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  • eoin0

    Actually, I like Camper shoes, and Apple, and Levi's Made & Crafted, and Helly Hansen, and Moleskin, and Campbell's Perfect Tea, and Linn ... but really I'm talking about the product rather than the brand, which probably belies a little of the smoke and mirrors aspect of branding. The product is far more important, to some. Sorry, I know you asked about brands. But what is there to admire about a brand without the product it stands for?

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