Logo Critique
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- formed0
As an architect, I'd like my logo to look like my work. You make something avant garde, it should show, spanish med, it should show (and God help you if it is the latter).
Try taking an elevation of theirs, playing with the figure/ground of the planes and volumes. You'll be surprised how quickly you can create a form that is powerful, simple and truly theirs.
- identity0
A suggestion from a designer who designed for an Architecture Firm.
What is the onus and vision of the architect's work? (not just this building - but what's the common thread through all of them?)
Conceptually speaking, does the rigid modernity relate/interact/engage with the environment?
Is the work about sustainability?
Is it about the possibility of pre-fab construction and the environmental benefits?
My Favorite archi-logos/brands cleared the hurdle 'make it look like the building(s)' and instead mined the inspiration at the heart of the concept that formed the structures.
I'm on a lot of medicinal drugs at the moment, so this probably doesn't jive as well as I'd like it - but ultimately, when creating your brand mark (logo) the earliest back you can go (why did you start the firm? what do you want to accomplish? what separates you?) you're going to be able to dig up a lot more substance to work with than an A-to-B execution.
- Great advice! Will go through some research again, and more authentic forms would come up.marianaspag
- HAYZ1LLLA0
^ Not as helpful as that but my choices are...
#2 then #3
- albums0
No™
These type treatments are superfluous for an architecture firm. All featured here are amateurish. None of them timeless, or inversely, quirky enough for architecture.
The suggestion to take the "lid" off the first option is good. You might try using outlines on that shape as well. Something simple and understated with meaning will be sufficient.
Lose the word Studio, it's cliché. Use only the word URBE, placing it to the right of the mark. Letter spacing should be increased.
- animatedgif0
^ Couldn't agree more ^
- marianaspag0
You guys are brilliant! I feel that I will have to go back and do a lot more work on this logo, but I feel inspired by all the advices... and a bit confused. ;) Thank you so much!
- It's good to see that you're taking the advice well. Most folk who ask for a critique do a runner, never to be seen again. Good on ya and good luckgoldieboy
- Good on ya and good luckgoldieboy
- Thanks, working on it now. :o0marianaspag
- kepp us updatedpressplay
- *keeppressplay
- desmo0
I like 1 and 3. finesse those a bit more.