Logo Critique
Out of context: Reply #22
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A suggestion from a designer who designed for an Architecture Firm.
What is the onus and vision of the architect's work? (not just this building - but what's the common thread through all of them?)
Conceptually speaking, does the rigid modernity relate/interact/engage with the environment?
Is the work about sustainability?
Is it about the possibility of pre-fab construction and the environmental benefits?
My Favorite archi-logos/brands cleared the hurdle 'make it look like the building(s)' and instead mined the inspiration at the heart of the concept that formed the structures.
I'm on a lot of medicinal drugs at the moment, so this probably doesn't jive as well as I'd like it - but ultimately, when creating your brand mark (logo) the earliest back you can go (why did you start the firm? what do you want to accomplish? what separates you?) you're going to be able to dig up a lot more substance to work with than an A-to-B execution.
- Great advice! Will go through some research again, and more authentic forms would come up.marianaspag