Logo Critique
Logo Critique
Out of context: Reply #24
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These type treatments are superfluous for an architecture firm. All featured here are amateurish. None of them timeless, or inversely, quirky enough for architecture.
The suggestion to take the "lid" off the first option is good. You might try using outlines on that shape as well. Something simple and understated with meaning will be sufficient.
Lose the word Studio, it's cliché. Use only the word URBE, placing it to the right of the mark. Letter spacing should be increased.