New Yahoo! logo
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- identity0
It also says "yeah, the logo is throw away" and that it's this autonomous piece of "marketing" out there that does have to live within, nor does it foster, a brand SYSTEM.
I work at a big agency. I get 'quick logo' assignments all the time. It's very frustrating...
- lvl_130
does anyone else think this is absurd?
it would be like if i was to walk into my CEO's office, open up a few excel spreadsheets, shift some numbers around, and say " there you go, i've just solved the 2014 budgeting issues."
asinine.
- utopian0
"So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. "
Marissa Mayer
- She almost has as much
talent as Will.i.am combined.utopian
- She almost has as much
- raf0
Contrary to most opinions I heard today, I think this is fantastic for the design industry.
It's a marvellous high profile example showing why hire us professionals and not your high school student nephew who "knows photoshop".
Along with the 29 other crap logos, it shows that good design is not something that anyone can knock out on a slow sunny weekend. This is a great lesson for all the CEOs with dangerous design talents: don't even think about doing it yourself, you're going to become laughing stock like her.
- https://www.youtube.…utopian
- Agreed Raf!
Though, I wonder how much outrage and negative attention this has gotten outside of design circles?identity - design circles? It would be a boon for our industry if the WSJ, NYT, etc. were to do a comprehensive write-up. That way the people who make budgetsidentity
- way the people who are making decisions, budgets, etc. could refer back to this as the design equivalent of the stock market crash of 1929.identity
- crash of 1929.identity
- animatedgif0
Did they get paid overtime?
- dbloc0
- too much conceptalbums
- needs more irrelevancealbums
- i love thisWeLoveNoise
- Well, iis better than the Yahoo logos on the website!utopian
- Amazing!ukit2
- fuckin' Amazon ripmonospaced
- nice dblocohhhhhsnap
- monospaced0
Let's get all our 1st year interns and have them draw logos and maybe people will notice us.
- lvl_130
- That's actually brilliant, but reads like shitdbloc
- Who made this?desmo
- crowdsourced from link above.dbloc
- garbage. ya....oo? lmao noCygnusZero4
- great use of negative space, but not readable...mstocks
- actually pretty good.utopian
- I like itinstrmntl
- *thumbsup*; conceptually at least...ideaist
- It's nicely done. Ultimately fails tho, but looks good, and good concept.dopepope
- < what they saidinteliboy
- game over, internetJG_LB
- at least this one has a thought put into it. This would be something to push.capn_ron
- BaskerviIle0
"So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. "
A logo design team??
I've worked in corporate branding for 10 years, I've rebranded some very large international companies. None have ever done it in-house, and the CEO has always been made to understand that rebranding is a signal of strategic or structural change to a business. It is never simply redecoration.As anyone with even limited experience knows, a brand/branding works through behaviour, tone of voice, product, environments, interactions, so many things that are not visual design. The visual identity of a company is one of the least important parts of a rebrand, the logo itself is pretty much the least important part of the visual identity (and I admit this as a designer).
In one move Marris Mayer has shifted all media focus to the very least important part of her brand. Her 'getting her hands dirty' helping design has amplified this focus. She should be using this opportunity to lay out a roadmap for how she will reshape Yahoo and bring together all its services into one cohesive ideal. But no, she tried to make it look like she designed Optima.
I can't think of a worse way of approaching a rebrand.
The 30 days of change thing could have been useful, explaining over the course of a month how the new brand will work, what they will stand for and how it will help users. Instead they just rolled our crappy logo after crappy logo, finally ending up with this Optima thing.It's not even a case of whether you like the logo or think it's well designed. It's that the logo is irrelevant if the brand continues to flounder around buying up other companies and not standing for very much at all!
- Amicus0
I can totally see the strategy in this... 'let's show them the worst 30 Yahoo logo's we can come up with, then everyone will sigh with relief at the new one and we won't have a 'Gap' moment.'
- ukit20
y@ho_O!