New Yahoo! logo
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- desmo0
Is Yahoo making these logos intentionally bad? So we'll be happy with the final reveal?
- cbass990
reveal on sept 4
- doesnotexist0
just show the new logo already, stop being a dick about it. jesus.
- Nathan_Adams0
- game breaking! relentless! diagrams and diaphragms! yes!jaylarson
- The Buffett videos that came up after it are pretty good! Thanks
numero1 - FUCKING LOL @ DRIBBBLE GRIDSanimatedgif
- internMaxjaylarson
- Nathan_Adams0
Oh, and it get's worse!
http://marissamayr.tumblr.com/po…Apparently the CEO herself fired up Illustrator and worked with the design team over a weekend.
And there's this little gem:
"For the texture, we came up with the nice idea of creating a chiseled triangular depth to the logo - this causes the letter Y to appear in the shading at the ends of each of the letters"- fucking hell.set
- She sounds like a fucking cunt.CygnusZero4
- doesnotexist0
makes me think of someone gently screaming "yahooooo!" through thin, pursed lips.
- identity0
They really know their aftereffects
- colin_s0
god that post from marissa mayer is ... tragic
"On a personal level, I love brands, logos, color, design, and, most of all, Adobe Illustrator. I think it’s one of the most incredible software packages ever made. I’m not a pro, but I know enough to be dangerous :)
So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail."
WOW a whole weekend to rebrand a $10 billion company!!!111
- colin_s0
to their credit though, beveled edges were really in the last time yahoo was relevant
- doesnotexist0
http://adage.com/article/digital…
some good comments in there
- vaxorcist0
... and this is why many smart people stay away from logos, changing them as little as possible, unless they really suck
- hans_glib0
so optima was the only font they hadn't yet used.
- ohhhhhsnap0
ooh the suspense is killing me. i'm lying.
- colin_s0
this actually could be a real stroke of genius
they're setting the bar SO low with this project, from concept to execution, that anything they premiere is going to look like gold comparatively
- maybe from a marketing perspective.doesnotexist
- well i mean what else would a place like yahoo really care aboutcolin_s
- truedoesnotexist
- cannonball19780
The new CEO model - takes credit for designing stuff that their subordinates did.
I cant imagine the palpable political atmosphere that pervaded their conference room over that "weekend" they took designing the logo.
*glad I was nowhere near*
- Ps the kerning is dogs hitcannonball1978
- *shit*cannonball1978
- Hahaha, she must be a pleasure to work with
OSFA
- cannonball19780
1) Conduct 30 day "challenge" to see who the winner is.
2) No winner of course. Marissa Mayer "steps in" over the weekend.
3) Logo approved. Make video with annoying 1000 people singing and circles everywhere to add "credibility" to this thing (I sense a theme here with their CEO)
- animatedgif0
PRAY 4 YAHOO DESIGN TEAM
Also found the Dribbble "grid" BS on the intro video hilarious
- SlashPeckham0
This article sums up what went wrong here:
http://glog.glennf.com/blog/2013…