OSX turning more and more into iOS
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- drgs0
as predicted Spple more and more is turning into Microsoft
- Horp0
Sculley, appointed personally by Jobs as 'the only man for the job'.
Jobs, who was ousted from his own company for having such extreme ideas he was killing its chances of survival.Sculley was only executing Jobs' vision at that time.
- ESKEMA0
^^ As you said, under Sculley's helm, not the founders vision. When Steve came back, with it came back the original philosophy too. But hey, I only had my first mac in 2002, so maybe it's just my romantic view of things..
- I believe Steve dreamt of everyone using a Macmonospaced
- + hardware at the time was sitll very expensive. I compare it to a RED vs Canon MKIII. still expensive but a lot less...ESKEMA
- Horp0
Eskema, that is a beautifully romantic idea that doesn't reflect the truth at all in my opinion. In the early 90's when Apple had just about broken global and Sculley was the CEO, Apple products were about 5xmore expensive than anything available in PC land. It was quite a painful stretch to gain entry to the platform which had aggressively targeted design and publishing to find its purpose, and in doing so forced an antiquated industry into a one-horse technology-based new era. And they knew what they were doing. Art colleges were targeted for high visibility promotional campaigns and their program of subsidised purchases for students did much to make people commit, but very little to ease the pain of doing so.
In order to remain 'competitive' in my second year of college I had to let blood to buy an LCII 4/40, a Mikrotek scanner, and an Apple laserwriter. The total bill was about £8k, and without it, as the college plainly explained to everyone at their mid-term reviews, I would be struggling to keep up on a course that had been re-programmed for digital devotion.
The college computer room had about 12 Mac Classics, one scanner and one laswerwriter, and about 300 students in total across all years. Priority went to graduating students in year three and the MA course, and the poor slubs in years one and two, who couldn't stub the money for their own kit were forced into a sort of third class existence, putting their names on the roster for a half hour slot once every two weeks and knowing that an MA student could take their place as a priority case on a whim.
So with due respect, i have to say that in my experience at least, what you said is utter horse shit.
- ESKEMA0
Apple always targeted the little people, the everyday joe. They started that by making the first affordable PC. Their root objective was to bring technology to the masses and not just for a niche of rich or savvy people. Along the way, creatives adopted their tools for being easy and affordable (compared to high-end production tools). People started doing movies, art and design etc, with basically just a mac. That's what they do. They bring complex and expensive tools to the masses. They always did this and always will. The problem is we, the creatives that adopted their tools, are now needing more powerful ones, but if you think about what the actual average person can do with FCPX for 300$ and compare that to what you could do in 2002 with FCP for 1000$ you'll see a huge jump. They never were a professional focused company, the professionals were the ones who focused on Apple. As I see it, we're the ones who changed, not Apple.
- animatedgif0
@clearThoughts... actually he chose the shade of leather.
- fadein110
looks like a default HTML table - hideous.
- clearThoughts0
Steve Jobs would have shot however designed that version of iCal in front of everybody to teach them a lesson
- that version of ical came out before job's deathdijitaq
- He was preoccupied.mathinc
- hahahahaha, I didn't want to say it lest someone call me a fanboy, but yeah, most of this was Steve's doingmonospaced
- i_was0
- hahaha, gayapps.i_was
- exactlyclearThoughts
- designed for apple by Benjamin FranklinmonNom
- approved by Steve Jobsmonospaced
- monospaced0
I just hope Apple doesn't go too far with this. I got a little worried when the desktop trackpad came out with multi-touch gestures and an option to buy it instead of a mouse. At first I thought it was pure gimmick, but realize it's handy for navigating around the finder. But, my worry that the Finder was getting too iOS-like is still here. Creative professionals not only need a mouse, they need a precision one to get precision work done. Every step Apple makes in this direction worries me.
Gone are the days of buying a mid-line tower and making it last forever with upgrades. I've given up my dream of a plain old Mac computer (something between the iMac/Mac mini and a Mac Pro) that strikes a balance between the all-in-one closed thing and the pro features us creatives really need.
- I use my old G5 PPC for watching movies on my tv.instrmntl
- Cool, but where are the affordable towers now? There are way easier ways to watch movies (Apple TV).monospaced
- apple is ditching the creative professionals. :(pango
- chossy0
I don't agree inteliboy, Final cut pro 7 was and still is an excellent editing program. Marred only by incredibly poor stability.
The only complaints I have toward Apple are their lack of respect for the user. Which is borne by their releases of incredibly under performing applications. Which people seem to suck up with a smile.
- inteliboy0
Final Cut is being completely phased out of the editing house we cut at (in favor of Avid). Also I hate the faux-texture UI nonsense Apple are doing in certain OS apps.
But let's be honest, people have been complaining for decades - no matter what these companies do. Whinge whinge whinge, when really, shit is getting faster and easier to do every year.
- Thats true. I can now shit faster and easier than ever before. Especially after Mexican food.ian
- jagara0
I care about creative output, not much else. If it ain't broke, don't fix it. Constantly upgrading software is super duper counterproductive and usually a total waste of time getting everything the way you want it (again.......).
I was on windows XP for 10 years, then moved to windows 7. Bought a Mac with Snow Leopard on it. Don't know if I'll stick with OSX SL for that long, but my point is focusing on getting work done, not on having the latest shit.
- chossy0
I have a good apple laptop which I used to use final cut pro on, when they released final cut prox I had my finger over the purchase button but then read some more about it and realised that my assumption I could use it for professional work was quickly dashed.
I promptly bought the entire production premium suite for £800 and took on a freelance job which I used premier pro to edit. I paid for my adobe software with that job :D I haven't touched final cut pro since. Due to apple ruining the applications I use to make my living, I looked at PC's and so I then went out and specced up a PC which I built, which gave me great satisfaction. I will now no longer buy any apple products for professional use. Apple absolutely trampled all over their professional editing base when they released final cut pro x .
I met an editor last week to chat about a graphic he wanted me to do we chatted about final cut pro x he said it was great, I asked him if he would ever do a paid job on it? he said no fucking way, a client wouldn't pay for something which can only do 60% of what they might need. Not that great then. He was using Avid to edit by the way. I am doing the graphic in AE which which I got with my production premium bundle :D
- ah, the true storymonospaced
- Monospaced you are actually insane? what on earth do you mean by true story?chossy
- it's a joke, and of course I'm not insane. I was just saying that the truth comes out: you are actually slighted by Apple's decisionsmonospaced
- decisions. Sorry to hear. But please, don't jump to assumptions and simply fall back on childish insults, it's unbecomingmonospaced
- Are you not slighted as well monospaced? dear god you are retarded! and insanechossy
- if you are not slighted. You just highlight your simple brain. Accepting dog shit for applications.chossy
- I'm not slighted by the video editing stuff, and please stop calling me insane. I've said nothing to even warrant that.monospaced
- I am not a video editor, it doesn't affect me. And I already sympathize with you, as I stated earlier. Just chill the fuck out, okay?monospaced
- okay?monospaced
- oh fucking hell! doing work on final cut pro X is painful... jump the gun and did a project one it...pango
- i'm not really a editor... just side money kinda thing but still painful...pango
- i_was0
xcode is ridiculous, interface looks like i'm playing a tune in Itunes.
- benfal990
the Cloud... its because of the Cloud. Y'know. The Cloud.
- clearThoughts0
A lot of people are going back to Avid.
Final Cut X is anything but 'Pro'
- DrBombay0
Lots of video professionals are going PC and Adobe Premiere. If the tools are only available on PC who cares what the hipster jags think. It's just a tool.
- I care, the operating system is part of the tool, even if photoshop is the same. I do agree is just a tool, but I want to like using itMiguex
- to like using it. I get frustrated with windows, cause I'm not used to it. My girl has a pc, and I can't even install word on itMiguex
- Haaaaaa! Avid maybe, but not PC.ArmandoEstrada
- True enough, but many are moving to PC, even if you don't agree.DrBombay
- Honestly, the Mac Pro hardware is almost 2 years old. If you are building a production dept. doesn't instill much confidence.DrBombay
- confidence.DrBombay
- If you can't install word on a pc, you should be kept away from sharp objects.DrBombay
- ;)DrBombay
- You're mom's just a tool.
;)monospaced - I know...DrBombay
- tOki0
^ True, but I think we all know that just because you have the software is by no means an indication that you are good at using it let alone does it make you talented. Which is why we as creative professionals have to constantly highlight that very gap that makes us the masters, and they the amateurs. It is a combination of learnt/applied knowledge, technical prowess and pure imagination that is the key.
The tool is there to make your life easier, and is really just an extension of your brain/creative ability - so as long as you're smarter and more agile in this sense than the "masses" you'll be fine. Technology in it's relentless march forwards has for thousands of years made different skills and jobs redundant, but human ingenuity to solve problems has always been a prized attribute and will continue to be so (until we invent an AI that causes our very own extinction).