USA Today rebrand
- Started
- Last post
- 71 Responses
- cannonball19780
^ Also, the competitive analysis, color analysis, circle vs type proportions, business rationale, etc. etc.
- Oh please, making something simple into some massive corporate complex job. You suits....CygnusZero4
- oh failed artists, they say the darnest things2002
- CygnusZero40
Someone spent 5 minutes coming up with a fucking circle and is now paying for a new Porche.
- 20020
- vaxorcist0
the "blue dot" logo looks more like a pantone color test than a logo....
- CALLES0
so how do you trademark the circle? i think cavemen have the rights for that
- i_monk0
I don't like that some of the circle fillers are photos, some are vector. It's a missed opportunity for brand-exclusive iconography.
Also why does a newspaper need TV-like bumps?
- ESKEMA0
It's a million times improvement to what they had. I don't know why you're always bitchin about stuff like this. It's nicer. You talk about these works as if there wasn't clients involved. This must have been a nightmare to implement, convince, and make it look not too bad after all the clients input.
- calculator0
The animations are shit.
The additional icons / images on the circles scream last minute client jitters. Really poorly considered and realised.
It's as bland as it gets.
- Irafis0
Some more images here, including the new website (by FI)
http://adage.com/article/digital…
- kota0
It's not entirely shit, which must make Wolff Olins feel very proud.
- digdre0
i like it. the web and print too. cool.
- Frosty_spl0
fucking terrible. Ughh.