Dubstep Cereal ad
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- climbatree0
thank fuck, some should have killed it a long time ago
- monNom0
Weetabix: "like Meth for kids."
- 23kon0
2002?
It's been around a lot longer than that and used to be called Drum & Bass until some scenesters decided to rename it Dubstep.
Now don't go saying "nah its diferent stylee man" it's NOT.
I've got D&B mixes with tunes on them that would these days be called dubstep.By 2002 D&B was dying anyway.
- Man, you are sooooo wrongmaikel
- nah its diferent stylee monukit2
- nah its diferent stylee monsine
- totally different lol - pls dont make sweeping statements with zero knowledgefadein11
- OK, tell me the difference in music theory terms. I make music so def not uneducated.23kon
- you're a fucking retardstepson
- I've got D&B tracks that have string sections in it. Does that mean I'm listening to classical music?HAYZ1LLLA
- nah its diferent stylee manscarabin
- Stylee, man different its.
REMIXstoplying - differentlukus_W2
- more like:
uk garage > 2step > dubstephorton
- domacle0
Call it what you want to call it, it's literally the worst genre of music to come out since Happy Hardcore.
Everything that's wrong with "electronic music".
- maikel0
Honestly, I don't think it is that bad.
Considering that is a fucking cereal ad, I would say it is actually quite good.
- ukit20
Lots of amazing music produced under the dubstep genre
Having said that the scene is pretty much over now and most of the best producers moved on to different styles of music
- GeorgesII0
I used to love weetabix when I was a kid,
then I grew up but still eat them,@monom, is weetabix worst than the chemically colored crap that fill the supermarket? think not, pretty healthy if you ask me
- I used to have weetabix with butter on as a kid...(sounds messy + a little strange now)vivid
- BaskerviIle0
I think the ad is great.
Not sure who it's aimed at though. Will it really appeal to kids?
Is it aimed at hip parents who like dubstep? Even hipper 8 year-olds who like dubstep?
Or is it just a case of an ad agency suggesting some 'energetic' music to the client?
Either way it beats the cocopops monkey. Surely all kids sugary breakfast cereals promote themselves of making kids go a bit mental on the sugar high.- All the analysis is meaningless. Shiny objects fly around the room, teddy bears dance etcukit2
- Horp0
The pitch. Creative Director takes the pre-amble, walking the client carefully through the kind of cultural coding they've been analysing in order to create the most relevant, most potent strategy for the campaign. Then, once all salient points have been pressed politely but with authority into the client's frontal lobe, the Creative Director hands over to his most trusted foot soldier, the senior art director.
He begins cautiously but rapidly gains confidence, commencing with an outline of the formula the agency firmly believes to be the best for the brand, namely:
1. A person who represents the aspirational and cultural desires of the target audience uses the product.
2. Something awesome, but completely unrelated to the product happens. Big bouncing CGI blocks dance around the domestic scene. Cute anamorphic beings perform a choreographed routine that the target person can quickly adapt to and participate in. Joy is expressed.
3. Pack shot. Slogan. Logo. The endNext up, they look at a schematic moodboard.
Then the Creative Director re-states the most pertinent points of his preamble, emphasising various trigger words as he goes.
Client is asked for opinions.
Frustration is barely concealed by creatives, who then attempt to accommodate some of the clients thoughts whilst simultaneously attempting to stick firmly to what they believe. They achieve this through word massage... making the clients thoughts appear to fit rather neatly with the work they've just shown.
Client gets a bit confused, congratulated the team on great work, leaves.
Gets back to client HQ, types out an email further thanking them for the great work, but attempting again to articulate their concerns more clearly.
Agency team have by now pretty much forgotten what that project was about because they're busy changing the logos and packshots on the mood board, ready for that afternoon's pitch.
- maikel0
Question to the haters...
How do you go about selling this product? And how do you put that into and ad your client signs off?
- calculator0
Dancing bears are great.
- Fax_Benson0
That's pretty much how I behave after I've had my weetabix in the morning. And my bedroom looks almost identical to the one in the video.
- stepson0
dubstep died long before this cereal commercial.. britney, snoop & kanye have all released "dubstep" tracks, skream remixed that la roux song.. and skrillex not only exists, but won 3 grammy awards.
if anything this cereal ad makes me happy cos it devalues what dubstep has become, and hopefully strips all these nufag producers of any deluded sense of cultural integrity..
- mg330
American dubstep sounds like Transformers taking shits.
- LOLernexbcn
- hahahafadein11
- hahahapillhead
- like transformers boning, more like itmonospaced