New Target.com
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- 49 Responses
- mightyj0
wow just checked and now the site is working but over half the missoni stuff that launched today is out of stock. Not sure I can see what is so special about this brand.
- -kappa-0
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- instrmntl0
Wow that's incredible.
- attentionspan0
I like this, there are some inconsistencies but nothing that cant be fixed.
- k_temp0
Those links are so boring, and so many big and "fun" images and none of them are links.
- shellie0
kind of hard to look at. I wish i wanted to stay on it and shop.
- dMullins0
"Latest Stories"? Are you kidding me? No one cares about anything related to Target unless it's "how much cheaper do you sell XYZ for?"
This redesign seems off-base to me. As several people have said, it has HUGE (for the unwashed: http://www.hugeinc.com/) written all over it.
I am really really surprised at how terrible the grid work is. There are so many elements that are not systemic, and there does not seem to be any sort of styling governance for sub-links, etc.
The Google AdWords insertion is hilarious. I saw that Bloomberg.com and Morningstar.com had AdWords the other day, which blew my mind. I guess there are big pushes internally to monetize these sites in any way possible, not just serve up rich, customizable content.
- chuparosa0
I'd love to see the results of user testing for this one. Perhaps they went this way because customers were utilizing search? Feels clean but also feels like it has a lot of empty space.......no excitement from a shopper's perspective.
- popfodders0
Honestly, this looks like some amateur Wordpress e-commerce theme. no lie.
- popfodders0
WOW, that is MUCH MUCH MUCH worse. WTF are they thinking?
- instrmntl0
it's so hard to find stuff. i can't believe they did this.
- set0
- registe0
yo dawg, we heard you liked target.com, so we gotta ask... why you shopping at target.com? there's already a target in the target on that poor dogs head dawg
- they should have gone with that fo sureukit
- "Target - It's like a red walmart, but without as much food, or the whole minimum wage/food stamp vibe."mikotondria3
- ukit0
I think the copywriting draws too much attention to itself. Its trying hard to be more "casual" but on a large site like this, I'm not sure its the best approach. The homepage in particular is a pretty big mistake IMO.
- Overly familiar copy on a bigbox site feels like being hassled by an over-friendly assistant. I always thought that Target's...mikotondria3
- ..copy was perfecly pitched before, one of the best for that size and scope of retailer, actually.mikotondria3
- WHAT?registe
- ..oh, the usual dribble. I wouldn't read it again.
As you were.mikotondria3
- tOki0
Anyone else getting the BBC redesign vibe from this?
The layout style is very modern and current, however it seems like the execution of the css has failed a bit. I'd be very interested to see the original mockups to see what level of polish it started out with. Props to the agency pulling it off though, selling a site like this to a such a large brand like target who is not known for innovation is not easy.
- wise words. Agree. I bet the original front-end guy is crying into his beer.
(or her beer).mikotondria3
- wise words. Agree. I bet the original front-end guy is crying into his beer.
- monNom0
It kind of looks like it was designed for the ipad. ie: I betcha the homepage works pretty well when smeared around with a finger.
- digdre0
i like some of it.
But it doesn't look like a store to me.
- duhsign0
fail