New Target.com

Out of context: Reply #34

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  • ukit0

    I think the copywriting draws too much attention to itself. Its trying hard to be more "casual" but on a large site like this, I'm not sure its the best approach. The homepage in particular is a pretty big mistake IMO.

    ukit 0Permalink
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    • Overly familiar copy on a bigbox site feels like being hassled by an over-friendly assistant. I always thought that Target's...mikotondria3
    • ..copy was perfecly pitched before, one of the best for that size and scope of retailer, actually.mikotondria3
    • WHAT?
      ********
    • ..oh, the usual dribble. I wouldn't read it again.
      As you were.      mikotondria3
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