Hovering Art Directors
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- elpaso0
thought you meant HoOvering Art Directors
- hahatFour
- brilliant!Projectile
- Bahaha. Love this.aanderton
- :Dpizzafire
- Projectile0
- what a dickProjectile
- he just camegentleman
- i dunno. that dude's haircut looks douchey enough to warrant some hovering.********
- Technical Directors Hoveringwagshaft
- THat designer is pure apathy.stoplying
- orpkoobcam20
The problem is, art directors etc don't need to hover behind you if they brief you properly and tell you exactly what they want.
It should go like this:
Art director > proper full and articulate brief > Designer > review (A proper review where you all sit around a desk with a decent monitor and look at the work together. Not from over the designers shoulder – you're seeing the screen at an angle then, how can your review it properly?)Instead it goes like this:
Art Director > Brief? > Designer "wtf?" > Designer asks around to try to assemble the brief themselves but gets no where as the Art Director is too busy with his ipad and gossiping with the Creative Director and Account handlers are too hyper and just as clueless > Designer does their best given the crap brief > Art director hovers and then now seeing something can finally decide what they want "oh it's good but I was thinking this and that...etc.." > Designer thinks 'wtf, why didn't you f**king tell me what you was thinking in the first place you twat.' but says "oh, ok" [repeat these last two steps at least 10 times in a day] > Designers soul is destroyed, spends rest of day on QBN.
- elpaso0
yeah yeah - come back in a few years when you become an Art Director and see how you feel..
:P
- didn't you know that every designer ever is an art director these days?********
- didn't you know that every designer ever is an art director these days?
- doesnotexist0
never really had a problem with this—but it definitely stems from a communication breakdown and the inexperience of the jr designer.
in the right environment, a 'hovering' art director & jr can really be team awesome when hovering is happening for a few minutes. and yes, sometimes someone else needs to take the reins.
- monNom0
in video: http://www.teehanlax.com/
(you may need to refresh a couple of times to get to it)
- ali0
A colleague of mine was once working on an urgent membership agreement / contract and the clients had their lawyer come in an hover for a whole day. F* that.
- ali0
Hovering I don't mind so much except when someone point touches the screen, that I can't deal with.
- ali0
- My idea of Hell.Continuity
- you can feel the neg vibes in the back.********
- like a wave of sickness behind the poor sap in the chair********



