Hovering Art Directors
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- pr20
HAHA, i just totally did it through teamview with my animator on the other side of the world - cause he's good but has no attention to details.
- scarabin0
i like it when creative directors hover, saves me rounds of internal revisions when i can just show them how it'd look immediately
- sigg0
Remembering my "Quitting" thread from yesterday, we just had a serious case of hovering yesterday.
Not one, but two ADs (one was me), an ACD, a Sr. Designer all hovering around a Jr. Designer while he worked. All three of the hoverer's (myself excluded) were no shit like... "No move that 3px to the left, hmmm, now how about a little up" and another would chime in "Hmmmm... not sure I like that, what about resizing it slightly and shifting to the left..."
This shit went on for 15 minutes until the apex of the hover, the ACD asked "can I drive?" and moved the Jr. Designer out of the way and took over his computer for 5 minutes shifting all the guys work around.
I just sat there in total dismay, shocked at the sheer fuckery I was witnessing. 3 assholes nit-picking a 600px x 350px header to death.
It made me come back to the Quitting thread and re-read all of the advice to motivate me to take the next step.
- It wasn't even a review for fucks sake. I was walking by and he asked for help. Next thing I know the others came over to chime in.sigg
- I find myself saying "can I drive"
*hangs head in shame*
It's just quicker and easier sometimes. But I always explain what I'm doing and why.goldieboy - what I'm doing and why.goldieboy
- ...sometimes you just need to drivemonNom
- pr2-1
that said though one thing is when you have a bunch of idiots trying to make up their mind another when the person at the computer doesn't listen and even use their artistic sensibility.
- BRNK0
Hovering sucks because it instantly removes any illusion that you're anything except a wrist. Designers and illustrators like to be creative, not CS operators. When an AD hovers, he's being the client that hires you and then tells you exactly what to do; ignoring the expertise/talent you saw in the employee in the first place. It's bad management, pure and simple.
- dbloc0
pretty mellow here at my work...no real hoverers.
- nthkl0
HAHAHA. Oh man this just made my day. (And the Margarita machine in the kitchen.)
- nthkl0
Oh man, look at those fluorescent lights. I'd shoot myself:
- canuck0
some one needs to direct this guys clothing choice
- This is how older designers dresspinkfloyd
- I know where she could hover.Frosty_spl
- On my dingaling.Frosty_spl
- he could be tech support. she looks like she's being patronised for some sort of error.Fax_Benson
- Older people tend to do thatpinkfloyd
- that shit shat hip in the 90's when this guy was 20 something.monNom
- you will all be this guy years from now, still wearing your skinny jeans and thick-rimmed glasses.monNom
- "shit shat hip" = shit was hip.
IDK what happened there.monNom - Has to be IT support...goldieboy
- YOU DON'T ART DIRECT IT! hahahanthkl
- her right arm is going to spring in to action in 3, 2, 1 ...pizzafire
- shit shat hipPeter
- hip hop's shit********
- omg i know her lolusrper
- hektor9110
wow great find... currently I'm not dealing hoverers
- honest0
"Dude! You know I can't piss/jerk-off/have sex/eat a sandwich/look at porn/pick my nose/design when somebody's watching, back off!"
- ********0
The ultimate hoverer
- desmo0
This is hilarious!
- doesnotexist0
hovering is intolerable
quit my first corporate job because of it
- tOki0
Hovering sucks,
Presenting shit work to clients sucks more.
Personally I'd rather hover over one of my designers to get it right than have to present work I didn't truly believe was good enough. As the Art Director, it is my job to ensure a certain level of quality and polish is kept and sometimes this means I have to piss people off internally to ensure we get there. That said, it should be done as gracefully and as collaboratively as possible.
It's a necessary evil when work isn't good enough in the first place. Some people are picky because they need to feel like they are in control, others because they actually care about the work enough to become the dickhead who will stomp all over your work even if you hate them for it afterwards. It's part of the territory - probably the hardest shift from a design to direction role.
Of course, design is mostly opinion and subjective - but sometimes people are just sloppy or completely missing the point and need to be guided quite closely (juniors should just expect this unless they can out-design the entire studio). It all comes down to effective communication, the designer and art director have to be able to communicate clearly to avoid ambiguity. Both parties have an equal responsibility in this regard.
