Logo's without typography (brand recognition)
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- chose1
Like http://www.underconsideration.co… some logos can stand alone because of brand recognition.
Does anyone else know of others?
- uan0
- uan0
- chose10
Thanks Continuity. Nice one.
I'm seeing a trend in my research that these can be mostly corporate brands. Any underdogs/campaigns that you know of that stand alone or could?
I guess if they are underdogs they would need to spell it out to get the word out.
I think that Oxfam could stand alone?
- Brand recognition on imagemark alone takes not only a lot of time, but the product or service needs to have broad appeal.Continuity
- Nike, Apple, Shell, McDonalds ... all imagemarks for products that have massive general Market shares, not niches.Continuity
- chose10
...and has.
- lukus_W0
There are loads.
- organicgrid0
- true.dbloc
- Can someone please tell me what the hell this is?!?robulation
- PIITBsherm
- Its a house infront of what appears to be the sun...jasonabc
- but it has gained recognition worldwide as the PITB™ logoMiguex
- randommail0
Mark recognition has very little to do with the mark itself.
It's mostly about the amount of money and time spent on getting the mark in front of people.
- gramme0
What randommail said. A new company can't come out of the gate without nomenclature attached to their symbol (assuming they have a symbol). It takes years, money, and strategic sense to create that kind of instant, symbolic brand recognition.
- i_monk0
Apostrophe.
- Seriously. Why he included one after the word Logo is beyond me. Especially since he wrote "logos" and "others" without it.monospaced
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