Logo's without typography (brand recognition)

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• chose10

  Thanks Continuity. Nice one.

  I'm seeing a trend in my research that these can be mostly corporate brands. Any underdogs/campaigns that you know of that stand alone or could?

  I guess if they are underdogs they would need to spell it out to get the word out.

  I think that Oxfam could stand alone?

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  • Brand recognition on imagemark alone takes not only a lot of time, but the product or service needs to have broad appeal.Continuity
  • Nike, Apple, Shell, McDonalds ... all imagemarks for products that have massive general Market shares, not niches.Continuity

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