Building a Brand?
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- randommail0
I think "Branding" will die off as the baby-boomers retire (at least in the U.S.)
This generation is not openly receptive of brand messages.
Lukus_W is right in saying, "give me facts about a product that might serve a useful function in my life and let me choose, goddamnit!." Do any of us buy things based on a funny TV commercial anymore, a brand's print communications, or it's website?
- d_rek0
Surefire way to build a brand. Just add:
and
- emphor0
Ask this guy: http://brettbash.com/
- Irafis0
But do you want to develop it or design it ..? There's a big difference ..
- neue75_bold0
Start here —
It's a good starter, more of a historical overview, but if you really know nothing then probably best to understand who the big players are and how they've gotten big...
Then maybe go to other Wally Olins' publications like "The Brand Handbook" haven't read it personally..
- The brand handbook is a much easier read out of the two. Less text, more pictures.Ranger
- BaskerviIle0
"Brand is a set of associations in someone's head that drives them to a certain behaviour."
to quote our head of strategy.
those associations come from many different experiences. Building consistently good experiences is the key to building a strong brand.
From interaction design, graphics, environmental design, sound design, customer service, tone of voice, all those things contribute to building a strong brand.
You need to cover every angle, and make sure there is a consistent thought which underpins it all, one that people can associate with your brand.
- fadein110
speak to branding expert Brettbash.com
- gramme0
I second the recommendation of Designing Brand Identity. Yes, as horton says, designing a strong logo and other brand assets should come naturally to a good designer. But the brand strategy aspect, and the parts about best practices for guiding clients, not to mention the way identity projects of varying scope are unpacked, are worth reading. I daresay that such leadership and organizational skills are rarely innate in even the best designers, but are rather cultivated over time. Best practices are learned, often from a mentor and sometimes even from books or magazines.
P.S.—Is Brett Bash really still here? Amazing.
- CGN0
If your product is amazing the symbol/logo will just help people remember you easy. If your products sucks don't waste your time. Your logo might as well be:
