Building a Brand?
Building a Brand?
Out of context: Reply #27
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- BaskerviIle0
"Brand is a set of associations in someone's head that drives them to a certain behaviour."
to quote our head of strategy.
those associations come from many different experiences. Building consistently good experiences is the key to building a strong brand.
From interaction design, graphics, environmental design, sound design, customer service, tone of voice, all those things contribute to building a strong brand.
You need to cover every angle, and make sure there is a consistent thought which underpins it all, one that people can associate with your brand.