Building a Brand?

Out of context: Reply #21

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  • randommail0

    I think "Branding" will die off as the baby-boomers retire (at least in the U.S.)

    This generation is not openly receptive of brand messages.

    Lukus_W is right in saying, "give me facts about a product that might serve a useful function in my life and let me choose, goddamnit!." Do any of us buy things based on a funny TV commercial anymore, a brand's print communications, or it's website?

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    • Yes, an interesting
      observation by
      Lukus_W      utopian
    • huh, look at all the lemmings wearing A+F and Aeropostal t-shirts,hats,bags,s...vaxorcist
    • That's just a change in approach, it's still a brand. How best to portray/communicate/ promote won't die.Ranger
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