Building a Brand?
Building a Brand?
Out of context: Reply #30
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- gramme0
I second the recommendation of Designing Brand Identity. Yes, as horton says, designing a strong logo and other brand assets should come naturally to a good designer. But the brand strategy aspect, and the parts about best practices for guiding clients, not to mention the way identity projects of varying scope are unpacked, are worth reading. I daresay that such leadership and organizational skills are rarely innate in even the best designers, but are rather cultivated over time. Best practices are learned, often from a mentor and sometimes even from books or magazines.
P.S.—Is Brett Bash really still here? Amazing.