Building a Brand?
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- nephronim
Im looking to get a really insightful book on developing an brand. Can anyone suggest any good resources like a thoughtfull well written book on the subject maybe?
Cheers
- akrok0
i have a older version of this book. >> http://www.amazon.com/gp/product…
- nephronim0
well im thinking from a design perspective.
- monospaced0
This one is good. http://www.amazon.com/Brand-Gap-…
- fadein110
think beyond the logo - its a miniscule part of it.
- yeah but if you don't know the 1st part, how the hell are you going to make it strong.akrok
- The book I linked is about branding not logos. A must read.monospaced
- yep thats good - just a brand does not start with a logo - thats my point - a brand is the core values of a business - basic stuff this
fadein11 - exactly, and that is what the book I linked is aboutmonospaced
- i know - i wasn't talking to youfadein11
- :)monospaced
- lukus_W0
Don't do it. We don't need any more brands.
- uan0
- epigraph0
I've found a lot of good info from scouring the internet and reading anything people like Kevin Swan or Jasmine Star have to say on the subject. That being said I am a photographer. It does translate though.
This is a good read:
This as well:
It's more about building a business, but some excellent insights into developing your brand
- I read the E-Myth and found it mostly irrelevant for people running businesses such as ours.gramme
- detritus0
'Do unto others as you would have done unto yourself'.
- SoulFly0
Should I be the first to say this?
"make it look like Apple!"
- e-pill0
go thru this site on Identity Guidelines.
http://werecommend.se/zyb/manual…good stuff in there.
- lukus_W0
It's not just about logos and design.
For example, take a person you know.
What makes them, _them_ ?
They hopefully have a distinct personality. They're into certain things, that might define them slightly; you might associate them with a certain place or time. The way they look might have influenced your opinion when you first got to know them .. now you might just consider it their style. But more than anything, the way they interact with the world (the things they say and do) alters the way you - and others - see them.
People most likely think of them in a certain personal way, and categorise them according to these associations.
A brand is similar conceptually, but rather than having a person at the core - there's a company, product, philosophy or idea.
A brand is built up over time through interactions with public - because of this, almost everything a company does contributes to the way that its perceived.
- vaxorcist0
Agency theories.... The Branding thing.....
Ogilvy:
http://www.therussogroup.com/raz…
http://www.brandingstrategyinsid…and annother perspective....
http://adage.com/cmostrategy/art…
- bobkat0
Brand is the the promise you offer consumers/client and also how they perceive you.
- monospaced0
- I was going to post this too - great presentation, I'm guessing you don't need the book after this.Ranger
- OSFA0
Brand is the Nike swoosh. Period.
;)
- lukus_W0
I do think we should start thinking in terms of anti-brand. There's going to have to be a backlash.
People are going to (hopefully) become annoyed with the overly-devious techniques that the larger corporations are using. I think the UK advertising industry is reaching new heady heights of bullshit.
If I hear many more twee, naive, voice-overs proclaiming the virtues of yoghurt drinks or dating sites or electricity companies that 'care' I think I'm going to make it my life's mission to bring those responsible to an early grave :)
Advertisers, don't try to make me 'feel' anything about your product - give me facts about a product that might serve a useful function in my life and let me choose, goddamnit!.
- this is definitely the direction we're headed.randommail
- lots of people refuse to wear clothing with logos, i.e. no Aeropostale,etc...vaxorcist
- @lukus - that approach is hardly new - where you been hiding?fadein11
- I worked at an agency in 1997 with a statement like that...vaxorcist
- brettbash0
Building a brand is easy. You do not need a book. Just look around the internet. Inspiration is everywhere®! Good luck!
- horton0
i can't imagine anything more painful than reading a "how-to" brand book.
call me naive - but i like to think some things just come naturally if you're a decent designer. if you need to read a book, then maybe you're trying too hard.
- +1brettbash
- thx bretthorton
- Now i may be wrong, (but I'm not) but branding and designing are two different animals entirely.epigraph
- I can name a quite a few excellent marketers and or branders and they prob suck at designepigraph
- I would say this perspective is naive. See my post on the next page.gramme