Building a Brand?
Building a Brand?
Out of context: Reply #18
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- lukus_W0
I do think we should start thinking in terms of anti-brand. There's going to have to be a backlash.
People are going to (hopefully) become annoyed with the overly-devious techniques that the larger corporations are using. I think the UK advertising industry is reaching new heady heights of bullshit.
If I hear many more twee, naive, voice-overs proclaiming the virtues of yoghurt drinks or dating sites or electricity companies that 'care' I think I'm going to make it my life's mission to bring those responsible to an early grave :)
Advertisers, don't try to make me 'feel' anything about your product - give me facts about a product that might serve a useful function in my life and let me choose, goddamnit!.
- this is definitely the direction we're headed.randommail
- lots of people refuse to wear clothing with logos, i.e. no Aeropostale,etc...vaxorcist
- @lukus - that approach is hardly new - where you been hiding?fadein11
- I worked at an agency in 1997 with a statement like that...vaxorcist