Building a Brand?

Out of context: Reply #20

  • Started
  • Last post
  • 31 Responses
  • horton0

    i can't imagine anything more painful than reading a "how-to" brand book.

    call me naive - but i like to think some things just come naturally if you're a decent designer. if you need to read a book, then maybe you're trying too hard.

    • +1
      ********
    • thx bretthorton
    • Now i may be wrong, (but I'm not) but branding and designing are two different animals entirely.epigraph
    • I can name a quite a few excellent marketers and or branders and they prob suck at designepigraph
    • I would say this perspective is naive. See my post on the next page.gramme

View thread