Art DIrector notes
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- fiver
trying to compile a list of typical feedback from an art director. things that would actually be written or shorthanded on top of a comp. does this make sense? thanks for your input.
- doublespaced0
make it sizzle
- duckofrubber0
make the logo smaller
- exador10
make better use of the white-space
- doublespaced0
you kern like a whore
- i hope they haven't told you that.akrok
- they haven'tdoublespaced
- ...puh. :-)akrok
- exador10
what you have here is more of the germ of an idea, not really a full concept yet...please flush it out more.
- exador10
Using coloured fonts makes things look like it was designed by a 12 year old....ditch the coloured fonts. (actual comment from an old AD of mine back in the mid-90's)
- vaxorcist0
hmmm..... I rarely SAW things like this written, but I HEARD things more like "this client hates green, so we have to change the color scheme"
Wasn't written in case client saw the comps with notes.... he'd be pissed off....
- gramme0
"It's a near miss."
"There's a sameness to the negative space. Give it some more contrast."
"Hang your punctuation."
"The concept is too obvious."
"The concept is too arcane."
"Introduce some asymmetry. The page needs more tension."
"That looks a bit like a vagina."
- +1 on the vagina bit for real...client was a urologistsilentpost
- goldieboy0
'WTF... if I wanted shit like that I would have done it myself'
An old art director to a freelancer! Couldn't stop laughing.
- NONEIS0
"Maybe I wasn't clear enough – I wanted you to do something COOL with this..."
Heard by me for the first (and last) time in my first year in the biz – it worked ;D
- Mr_Right0
"Just make it kick-ass"
- OSFA0
212-000-0000. CALL ME.
XOXO
- kld0
Maybe a little less manfume.
- bekannt0
i want contrast !
- bekannt0
that is background this is foreground
- bekannt0
not deep enough
- kld0
'seriously, use the template, we're not reinventing the wheel here.'
'please don't flip the image, the logo is backwards now.'
- tOki0
"It's not popping enough"
"I see you attempting to use a grid, but your design is still messy. Clean it up."
"What type are you using?" (in a bad way)
"That button needs to move up 2 pixels"
"It's too much."
"Account service don't like this, it must be good."