New Gap Logo Fail
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- Tofslie0
Work Company President ever. The fact that he is commenting on a logo as the president of a company means he was involved in the process, which explains the horrible logo. Pretty much saving face as there is no way a logo this bad could have come from a decent agency, without a senior level person in the client's company, meddling.
- 74LEO0
I don't take this seriously at all.
If they were smart they would have come out and say maybe Woody Pirtle is currently working on the redesign of our logo and leave the little kids on the web out of it. I wanna know who the person was making these decisions and what their background is.Such a disappointment that such a large corporation would make such a sophomoric decision.
SAD
- akrok0
^
rockstars and ninja designers, get ready.
the WORK FOR FREE super hip n' cool contest starting soon. lol.
- TheBlueOne0
400!
- benfal990
I seriously want to buy a new pair of jeans... and it will be a Gap one!
- Dodecahedron0
if I've got this right they've released this "new logo" to get everyone talking about how horrible it is to launch this new crowdsourced logo "conversation"
- right?Dodecahedron
- or what i said earlier is exactly what happenedDodecahedron
- pastpastdue0
Yikes.
- boobs0
Maybe this was part of the plot all along? Do a logo so heinous, there would be a mass outpouring of emotion and get your name back in the papers? Like the New Coke?
- dbloc0
From the Gap CEO via Huffington Post
http://www.huffingtonpost.com/ma…
This past Monday, without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision.
I've been president at Gap brand for the past three years, and I've been living and breathing the changes we've been making on our journey to make Gap more relevant to our customers.
You've seen this evolution through many of our products, such as the 1969 premium denim and the new black pants, and more modern stores in many locations.
The natural step for us on this journey is to see how our logo - one that we've had for more than 20 years - should evolve. Our brand and our clothes are changing and rethinking our logo is part of aligning with that.
We want our customers to take notice of Gap and see what it stands for today.
We chose this design as it's more contemporary and current. It honors our heritage through the blue box while still taking it forward.
Now, given the passionate outpouring from customers that followed, we've decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap.
From this online dialogue, it's clear that Gap still has a close connection to our customers, so tapping into this energy is right. We've posted a message on the Gap Facebook Page that says we plan to ask people to share their designs with us as well. We welcome the participation we've seen so far.
We'll explain specifics on how everyone can share designs in a few days.
Thank you to everyone who has already shared feedback. I'm excited about continuing the conversation and believe passionately in where we're taking our brand.
- how are you "passionate about where your taking your brand" when you're still searching for an identity??iCanHasQBN
- they're completely LOST. it SO weak that they have to rely on the masses to design a logo for them.iCanHasQBN
- epic_rim0
I don't want to search through 20 pages but has anyone commented that this logo is terrible?
- nope sir, you are the first one.sureshot
- I was thinking that but didn't want to say anything because no one else was.Dodecahedron
- monkeyshine0
Dunno if this was posted. It took Laird 2 years to design this? http://adage.com/article?article…
- chumchut0
interview with "the man" himself:
http://www.fastcodesign.com/1662…
- akrok0
god damn >> http://crowdconf.com/index.html
- Dodecahedron0
I think it was a huge failure that someone got sacked for so they made up an excuse "OH haha that new logo was just a joke...a start of new "viral marketing" campaign, "crowdsourcing" yeah...we'll keep you updated"
- ukit0
So is this cynical viral marketing, or just the biggest failed redesign of all time? Cast your vote in the poll below.
- jaylarson0
This been posted here yet? 386 is too many pages to care.
http://www.makeyourowngaplogo.co…