Critique for Gin Label please!
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- ********0
@ismith: Yah, that's a nice and easy way to make it stand out. Drop some orange or red over that cap, and call it a day.
- radiculture0
Introduction of some other materials / texture can go a long way too.
Ex. Oxley Gin- that is a damn nice packaging jobbigtrickagain
- i agree!sputnik2
- bigtrickagain0
fixed ^
- johndiggity0
unfortunately the design you've developed doesn't reflect at all the story you gave. i don't think you need to go cliché with the historical stereotypes, but you've got a good story that differentiates the product in the marketplace. and you need to do a better job of communicating those differences in the nuances of the packaging. this gin is made with a special type of juniper found on only one of the canary islands—an area that was once considered the edge of the earth as well as old prime meridian. if you tell this story properly, you will appeal to that adventurous gin drinker looking for a new experience.
is reversed-out futura on a rectangular bottle with minimal typography really telling this story?
- Amicus0
If you are going for history use the whole El Hierro name and at least nod at the spanish connection with the type in a subtle way. At the moment nothing about the designs reflects the back story you've given, especially labelling it as a 'London Dry Gin'.
If you wanted to go more with the ingredients you could call this Sabinar.
Either way I think this needs some subtle hints at a personality. This could be as simple as injecting some humour and a distinct 'voice' into the copy.
- i'm not sure what other gin i'd be able to label it? the name hierro sounds very masculin and i don't think i'm chaging it? do you mean Hierro — Sabinarjxh112
- MrT0
Nice type, but way too much like cologne.
Looks like this one I just got.
- jxh1120
hm, well my thinking was, for the audience i've chosen, evoking the sense of history and that story directly wasn't what I wanted, since the way i'd imagine that coming through would speak to perhaps an older audience or just a different one. My audience would ideally be quite stylish, the sort of people who'd read Monocle perhaps?
I wanted the back story there just as a solid support for the product instead of just another typical gin on the shelf? For example, if I looked at Absolut, the 4 centuries of history behind it don't come through?
Amicus, I think the speaking with a sense of adventure in the copy would be anice idea though!
- true about absolut, but their marketing focuses on personality and individualism, and variety. they have developed a successful niche.johndiggity
- developed a successful niche with their marketing. however it is becoming stale and they cannot ride it forever.johndiggity
- session0
There is great advice in this thread for you to work off...sometimes letting go of your first direction and starting over is the ticket. Try some of these suggestions and see where it takes you...you might be surprised!
- i_monk0
Update plox.
- villars0
I like the last one the best (bottom right). But it really does look like cologne, I'd be afraid to drink it. I think the white's a good choice though, I like the subtleness.
I do quite like the square in the second one though, but I don't like the type all that much. It'd be neat if it was a circle too.
- villars0
I also don't know how the name's supposed to be pronounced :(
- twokids0
its boring in that perfectly white spaced designer way. it needs something.
- villars0
Sahara Bodoni would look nice
- sherm0
I think the packaging and type are minimalist and cold for a liquor. it looks like it could be made in an auto plant or machining shop of some kind.
I'd pull some of the characteristics of the island that it is derived from without making it "wine looking".
even a yellow canary silhouette would be appealing (to me) with the text on the label.
- jxh1120
still working on it! will get back to it soon, at the moment i want to somehow involve the brand story, even if its on a box i think and in terms of the design invite some color in and do something with the cap..
- ********0
I thought perfume - not alcohol.
People who drink expensive liquor, drink it for the taste - not for the alcohol content. They also drink it to impress their peers.
In the same way that a parent might choose their child's name carefully, to avoid future taunts in the playground .. maybe you need to design your product to avoid potential mockery.
You want to avoid an association with perfume .. because that's potentially a negative association.
- ********0
Imagine a situation where Herbert, a rather gauche forty-year old - who's known to like a tipple - is entertaining friends. While he's often drinking at social occasions - he tries to make light of it. His peers often make reference to his 'social' alcoholism behind his back.
"Have you heard, Herbert's taken to to drinking perfume now! His previous gin didn't have the required punch ...".
Herbert overhears and resolves never to buy this particular brand again.
- Poor Herbert. He also lets his friends and women walk all over him, doesn't he?Continuity
- I feel for him too - all he wanted was social acceptance via his choice of alcohol.********