Critique for Gin Label please!
Critique for Gin Label please!
Out of context: Reply #47
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- jxh1120
hm, well my thinking was, for the audience i've chosen, evoking the sense of history and that story directly wasn't what I wanted, since the way i'd imagine that coming through would speak to perhaps an older audience or just a different one. My audience would ideally be quite stylish, the sort of people who'd read Monocle perhaps?
I wanted the back story there just as a solid support for the product instead of just another typical gin on the shelf? For example, if I looked at Absolut, the 4 centuries of history behind it don't come through?
Amicus, I think the speaking with a sense of adventure in the copy would be anice idea though!
- true about absolut, but their marketing focuses on personality and individualism, and variety. they have developed a successful niche.johndiggity
- developed a successful niche with their marketing. however it is becoming stale and they cannot ride it forever.johndiggity