Critique for Gin Label please!
Critique for Gin Label please!
Out of context: Reply #44
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- johndiggity0
unfortunately the design you've developed doesn't reflect at all the story you gave. i don't think you need to go cliché with the historical stereotypes, but you've got a good story that differentiates the product in the marketplace. and you need to do a better job of communicating those differences in the nuances of the packaging. this gin is made with a special type of juniper found on only one of the canary islands—an area that was once considered the edge of the earth as well as old prime meridian. if you tell this story properly, you will appeal to that adventurous gin drinker looking for a new experience.
is reversed-out futura on a rectangular bottle with minimal typography really telling this story?