logo critique
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- andreiom
logo for a coffee/tea shop
- Mishga0
love the ideia, not the type.
- fyoucher10
I didn't get 'coffee/tea' fast enough.
- Really?luckyorphan
- Try making it the night before!Starwell99
- raskolnikov0
Pretty nice, I like the 50's/60s palette
the handle could be better but overall it's rather nice.
- 7point340
i dig the icon but the lettering looks squashed / flat.
makes me assume that the coffee will be flat as well.
or that only squarish, stocky, fat people will patron the shop.
- "makes me assume that the coffee will be flat as well." LOLCOCK!raskolnikov
- hahaha7point34
- baseline_shift0
nice!
the dot on the i kinda bugs me cause its not aligned with the the stroke on the right.
- soynutz70
i like it, but when you size it down you loose the mug and just maintain the "U". don't know if you wanna try and bring the mug out a bit more. But like Mishga says, nice idea. Also maybe space out the font in "union" not a fan of it that tight.
- evanburke0
Really, really nice logo mark!
"i dig the icon but the lettering looks squashed / flat."
I agree with that. especially between the "u" and the "n" in union, you need to add letterspacing so you can see the individual letter forms a bit better.
- inkpink0
use brown not black
- why?detritus
- coffee is brown, warmer, more retro, better harmonies with the selected contrast colors...inkpink
- My coffee is black as night.detritus
- If something is "coffee colored" what color would that look like? Not that you can't use black, but people do associate brown with coffee.Brand0
- dark brown!akrokdesign
- soynutz70
Have you tried the "U" as the mug? not just the center cut out?
- may read 'onion' – it's already closeraskolnikov
- well i didn't mean in the logotype, i see where that could have been misunderstood.soynutz7
- Gucci0
Kind of looks like the cup is being pissed into Could the opening in the U be steam rather than a stream?
- inkpink0
and yeah not quite the right font in my opinion... did you try a wide Clarendon?
still retro and the curves in the Egyptian serifs would be welcome.
- nice suggestion. a little bit softer.baseline_shift
- < i can't stand this. horrible.********
- i guess "bracketed" serif would be teh correct lingo.inkpink
- nice one ! ;)andreiom
- admit there's some bad characters but i think it would workinkpink
- That is NOT what Clarendon Extended looks like. Those letterforms have bene totally jacked with.duckofrubber
- I take it back, it seems to be...duckofrubber
- even if it wasn't jacked with, it's still jacked up. look at that lowercase e and x. abysmal.********
- yeah i was surprised by the image.. not what i recall my copy looking like...inkpink
- but whatever the "union" here is fineinkpink
- Clarendon = starbuck's over used type face on their products, don't go thereakoni
- zenmasterfoo0
very nice direction. my concern would be about scaling it down as well. it's my only criticism. other than that, very nice indeed.
- pshhh..everyone talks about this...it's really not an issuemonospaced
- Yeh, they'll never need to put it on anything that goes with coffee or tea...luckyorphan
- ...like sugar packets, tea bags, coffee stirrers, etc.luckyorphan
- if they're printing at a decent resolution, it won't be an issue, is what I meanmonospaced
- < I see.luckyorphan
- andreiom0
thnx for the suggestions guys !
- johndiggity0
yeah, good concept. needs more thought on the execution.
- soynutz70
man, your logo crit, kicked my logo crits ass...
- detritus0
I'd like it if you were more confident with bringing out the (let's face it, essential) coffee-cup details. The handle and the vapour should, imo, be much more prominent. The handle is particularily insipid - it's neither delicate enough to represent an espresso cup, nor beefy enough for a Central Perk-like double-fister mug.
Personally, I quite like the direction the type choice has taken you - but were I you, I'd spend a wee while tweaking it to make it a little friendlier, a little more distinct at small scales.
- monospaced0
I agree with detritus on this one. The cup itself needs a better handle, and the steam could be steamier. Explore a little more contrast in the "U" letterform (cup gets bigger?).
Although we might not "like" the ultimate type treatment, I think it is ultimately unique. It could be refined, but I would stick with this recognizable identity instead of changing it altogether.
I like the palette, but it wouldn't hurt to throw in one contemporary color. Something neutral perhaps, just in case they come out with a "high-end" line.
Carry on.
- ********0
I like the mark allot, but not the type at all.
- ********0
Nice idea, I did not see the coffee cup at first only the U, but it works really well.
- ideaist0
Can you make the i or the dot of the eye look like a cup of coffee/tea...???!!! It's nice and centered in the name of the place UNION... ; )...