logo critique
logo critique
Out of context: Reply #17
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I agree with detritus on this one. The cup itself needs a better handle, and the steam could be steamier. Explore a little more contrast in the "U" letterform (cup gets bigger?).
Although we might not "like" the ultimate type treatment, I think it is ultimately unique. It could be refined, but I would stick with this recognizable identity instead of changing it altogether.
I like the palette, but it wouldn't hurt to throw in one contemporary color. Something neutral perhaps, just in case they come out with a "high-end" line.
Carry on.